At the end of each year, BTI offers the opportunity for industry players to showcase their brands' designs. We called upon our most seasoned trade panelists to analyze and rate hundreds of wine, beer, and spirits bottles, labels, and gift boxes and determine who excelled in the important area of packaging.
The relentless competition for retail shelf space and back bars coupled with a growing number of producers and brands means that creative marketers need an effective medium to convey their brands' message. In the absence of personal representation, packaging is a brand's silent salesperson. When sales reps and brand ambassadors hit the streets, the added advantage of a BTI packaging accolade, along with a quality liquid, provides a powerful tool for securing placements.
We salute some of our 2011 Best in Category winners for spirits, wine, and beer:
Spirits
- Best Bottle - The Dalmore "Aurora" 45 Year Old Single Highland Malt Scotch Whisky
- Best Gift Box - Mackinlay's Rare Old Highland Malt Whisky
- Best Case - Bootlegger 21 New York Vodka
Wine
- Best Label - Champagne Duval Leroy 2000 Femme de Champagne Brut
- Best Case - Terrien 2007 Chardonnay
Beer
- Best Bottle - Boston Beer Company 2011 Samuel Adams Utopia
- Best Embossed Label - Rogue Ale Yellow Snow IPA
- Best Paper Label - Almanac Beer Company Summer 2010 Golden Ale
- Best Case - Rogue Ale Chipotle Ale
- Best Gift Box - The Brooklyn Brewery The Companion Ale
See a complete list of winners and images here:
http://www.tastings.com/bti_news.html?news_id=38
Contacts:
Beverage Testing Institute
Ron Montonera, 773-930-4080
Director
Sales & Marketing
ronmontonera@tastings.com
