FORT WORTH, Texas, Jan. 6, 2012 /PRNewswire/ -- Innovative Work Wear Apparel Maker Dickies® has reached a new licensing agreement with Aquarius Limited, a leading manufacturer and marketer of bags and luggage. The first line of Dickies-branded bags from Aquarius is expected to appear at mid-tier and specialty retailers for the Spring 2012 season.
"We aim to serve the needs of our diverse customer base by adding licensees that develop high-quality, on-trend and innovative products indicative of the Dickies brand," said Michael Penn, vice president of licensing for Dickies. "Aquarius Limited produces and designs bags and luggage that perfectly fit that objective, and we're pleased to have them on board."
This agreement is the latest added to the legendary work wear brand's extensive portfolio of licensees, providing consumers with both work wear and work-inspired lines including footwear, belts, socks, medical wear, headwear, sunglasses, kidswear, men's tops and junior girls apparel in addition to bags and luggage.
"We are excited to have signed a licensing agreement with Williamson-Dickie Mfg. Co.," said Sandy Schonwald, president of Aquarius Ltd. "The Dickies brand is synonymous with work and lifestyle alike and we look forward to designing product for consumers who know and trust Dickies for both."
Design and production of the new assortment of Dickies bags is currently underway.
About Dickies
Dickies® is the leading global brand of innovative and trusted work wear. The brand has an unwavering commitment and proud heritage of providing tough, quality clothing to workers for nearly 90 years. The Dickies brand has grown from bib overalls to World War II U.S. military uniforms to its iconic original 874® work pant, to footwear, and much more. Embraced by workers everywhere, Dickies is defined by the people who wear our apparel - independent, no nonsense and a little rough around the edges. As the signature brand in the portfolio owned by Williamson-Dickie Mfg Co., Dickies products are available in more than 60 countries worldwide. For more about Dickies, visit www.dickies.com.
About Aquarius Ltd.
Aquarius is a leading supplier of both branded and private label accessories across a broad range of product categories including: backpacks, belts, wallets, jewelry, cold weather, headwear, handbags. The company has been providing quality, value, fashion, and innovation to the industry for more than 40 years and is a key supplier to virtually every major retailer in the country. Headquartered in St. Louis, Aquarius also maintains showrooms in New York City, Los Angeles, Taipei, and Shanghai. Its large, experienced, and talented team of designers, merchandisers and sales executives has made Aquarius a key resource for department stores, retails chains and specialty stores alike. For more about Aquarius Ltd., visit www.aquariusltd.com.
Misty Otto
Dickies
(817) 810-4461
motto@dickies.com
Chris Maas
Aquarius LTD.
(323) 306-1330 x105
cmaas@aquariusltd.com
SOURCE Dickies
