Vancouver, British Columbia, July 4, 2012 - Difference Capital Funding (TSXV:DCF) invests $2 million in the form of convertible debt, to acquire a 15.4% stake in Appinions Inc. (www.appinions.com). Appinions' proprietary software, based on a decade of research at Cornell University, identifies social-media influencers who create content and who attract the most attention and media coverage.
InvestmentPitch.com has produced a "video news alert (http://www.youtube.com/watch?v=WrqR2AVkAp0&feature=plcp)" about Difference Capital Funding. If this link is not enabled, please visit www.InvestmentPitch.com (http://www.investmentpitch.com/) and enter "Difference" in the search box.
Using Appinions' Influencer Exchange service, public relations agencies and brand owners can quickly analyze social media, forums and news articles across the Internet and identify and engage key influencers.
Larry Levy, Appinions' co-founder and CEO stated, "We have a great product and the market is maturing quickly. We will target the funds investment by Difference towards sales and marketing to make sure everyone knows about Appinions."
Mike Wekerle, Difference Capital Funding's CEO added, "This is an exciting deal for us because Appinions is a great example of how social media can be profitably harnessed to marketing and advertising."
The investment in Appinions is the company's second transaction since its recent transformation into a technology-oriented merchant bank. The company recently announced a $19.8 million investment in Virgin Gaming, a fast-growing online service that hosts video-game tournaments, leagues and ladders.
The company will be getting some help on the due diligence from John Albright, who recently joined as a director. He is co-founder and managing partner of Relay Ventures, a director of several technology companies, and a director of the Canadian Venture Capital and Private Equity Association (CVCA).
You may not be familiar with the name, as Difference Capital Funding was previously known as Trinorth Capital. In addition to the name change, the company consolidated its shares on a one for ten basis, which resulted in only 15.1 million shares outstanding.
Following the share consolidation, the company raised approximately $30.2 million from the sale of 100.9 million shares at a price of $0.30. Dundee Corporation acquired 15 million of these shares, and now owns approximately 27% of the company. Difference Capital Funding currently trades at $0.425 and with approximately 116 million shares outstanding, is capitalized at $49 million.
For more information on the company, you can visit their website, www.differencecapital.com (http://www.differencecapital.com/).
The company's investor relations are handled by Kingsdale Communications. You can contact Bernard Simon at 416-867-2304 for more information.
InvestmentPitch.com is a multimedia company that provides a combined solution for creating, hosting, and distributing financial video content across multiple platforms to investors and financial professionals. InvestmentPitch.com specializes in producing three minute videos based on news releases and research reports.
CONTACT:
InvestmentPitch.com
Barry Morgan, CFO
604-684-5524
bmorgan@investmentpitch.com
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.
Source: InvestmentPitch via Thomson Reuters ONE
