ScanLife Sees Fifty Percent Growth In QR Code and UPC Scanning Over Black Friday

What:	ScanLife, the leader in Mobile Engagement Platforms, has released its Black Friday 2012 mobile barcode scanning results. The company reports over a quarter of a million scans on Black Friday, the busiest day to date for mobile barcode traffic. In addition to continued 2D (QR) barcode adoption among marketers and media publishers, Q3 2012 proved to be a big period for attracting new users with almost 4 million new people scanning from the ScanLife app representing a 45% percent increase over the same period in 2011.
Why:	During today's Black Friday shopping extravaganza, mobile barcode scans increased 50 percent the daily average to help make informed buying decisions. The ScanLife Mobile Engagement Platform processes scans from QR Codes on thousands of ads, products, and store displays, plus from UPC codes found on all products.
	A quarter million scans were processed through the ScanLife system between 7 p.m. ET on Thanksgiving Day to 7 p.m. ET on Black Friday The single best QR code marketing campaign powered by the ScanLife system delivered a promotional rebate offer for a popular DVD title Among marketers using the ScanLife platform, the consumer electronics and retail industries saw the most scans on Black Friday
	The data in this report was pulled from the ScanLife Mobile Engagement Platform. It represents traffic from both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. The 2D barcodes scanned may have been generated on the ScanLife Platform, or from 3rd party generators. The 2D barcode scanning traffic may come from either the ScanLife app or 3rd party apps.
	ScanLife recently launched new versions of its ScanLife mobile barcode application for Android and iOS users. The new versions of the app make it easier for users to discover the best QR codes and products via Facebook. In light of the holiday season, ScanLife is running a "Like It to Win" holiday giveaway. Participants can join in the social spirit in a few simple steps:
	Download ScanLife in the Google Play Store or Apple App Store Scan any barcode or QR Code on products, print ads, websites and in-store displays Click the heart icon on any of your favorite scans ScanLife will give away Amazon gift cards to help make that 'Like' come true for the holidays
When:	To speak with Scanbuy, please contact [e-mail] or [phone].
About:	ScanLife, brought to you by Scanbuy, is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLifesuite of mobile barcode products consists of a cloud-based platform used by a wide variety of industries including retail, CPG and media to create, manage, and monitor dynamic 2D (QR Code) barcode campaigns. The ScanLife app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.
	ScanLife processes millions of 1D (UPC) and 2D scans from over 150 different countries and is headquartered in New York City with local offices throughout North America, Europe, and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 18 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners.

Contact:
Tiffany Trias or Valerie Christopherson
Global Results Comms (GRC)
[phone] (ph)
[e-mail]

/PRNewswire-- Nov. 25, 2012/

SOURCE ScanLife