ATLANTA, Oct. 23, 2013 /PRNewswire/ --Liberator, Inc. (OTCQB: LUVU), the manufacturer of Liberator®, a leading brand in the emerging sexual wellness category, today announced that Orion Wholesale will distribute the Liberator line of Bedroom Adventure Gear® to the European markets.
While attending the 2013 eroFame trade show in Hanover Germany, Liberator showcased the select Liberator products that will be distributed by Orion Wholesale along with its new eco-friendly packaging. For this novel packaging, Liberator is using vacuum compression technology to remove 98% of the air from its foam based positioning shapes. The Liberator line is now offered in attractive point of purchase packaging that is both 60% smaller and more convenient for the retailer to display, while saving on inbound shipping costs.
According to Liberator's President, CEO and founder, Louis Friedman, "We are very excited that Orion Wholesale is now offering Liberator products to the European markets. Since our inception 11 years ago, Liberator has dominated the American market in this brand category and now we're about to expand our reach even further with Orion Wholesale as our distribution partner for Europe."
Orion's Sven Jacobsen said, "We are delighted with this new deal and look forward to helping Liberator develop new channels of distribution in Europe while bringing our customers this whole new category of innovative products."
About the Orion Group
The Orion Group is an economically independent enterprise with three successful sales divisions: the traditional mail-order business, the internationally successful chain of stores and the global wholesale division. The Orion Group has more than 170 Orion specialty stores in Europe and 7 Orion mail-order businesses in Europe in Germany, Denmark, Sweden, Norway, Austria, Switzerland and Spain.
About Liberator, Inc.
Liberator, Inc. is a vertically integrated USA-based manufacturer, marketer and distributor of Liberator® branded products sold through retailers, mass merchants, and internet retailers worldwide. Products include Liberator shapes, sex furniture and accessories. Liberator, Inc. and its operating company, OneUp Innovations, Inc., are headquartered in a 140,000 square foot facility in a suburb of Atlanta, Georgia and have over 120 employees. Liberator operates www. liberator .com and other global e-commerce sites plus a retail concept store within its factory. Liberator can be followed on Twitter at www.twitter.com/Liberator. For comprehensive investor relations material, including fact sheets, videos, and research reports on Liberator and emerging sexual wellbeing trends, visit the Company's investor relations website at www.invest-in-LUVU-Liberator.com.
SOURCE Liberator, Inc.