Anzeige
Mehr »
Login
Sonntag, 29.01.2023 Börsentäglich über 12.000 News von 679 internationalen Medien
Breaking News! Beeindruckende Zahlen bei Cybeats Technologies!
Anzeige

Indizes

Kurs

%
News
24 h / 7 T
Aufrufe
7 Tage

Aktien

Kurs

%
News
24 h / 7 T
Aufrufe
7 Tage

Xetra-Orderbuch

Fonds

Kurs

%

Devisen

Kurs

%

Rohstoffe

Kurs

%

Themen

Kurs

%

Erweiterte Suche
PR Newswire
182 Leser
Artikel bewerten:
(0)

Top Hispanic Market Execs Talk 'Total Market' In HISPANIC MARKET OVERVIEW 2014

MIAMI BEACH, Fla., April 28, 2014 /PRNewswire/ --Is all of the endless chatter about "total market" total BS, asks The Adam R Jacobson Editorial Services and Research Consultancy. Is the advertising and marketing industry's infatuation with millennials completely daft, since these consumers are more likely to have crappy jobs and far less money to spend on anything when compared to their parents and grandparents?

Is it time for the author ofHispanic Market Overview, presented by Lopez Negrete Communications,to say "So long and -30-" because Hispanic marketing and advertising has peaked and is starting its slow, painful slide downward? "Um, I think not," says Adam R Jacobson, a veteran Hispanic market media strategist who serves as the author and publisher of the renownedHispanic Market Overviewreport. "Yet there's an endless array of chatter about how marketers and advertisers need to fully understand 'total market approaches' --whatever the heck they are."

In the fifth edition ofHispanic Market Overview, the question of "what is 'total market' and how does the marketer best tackle this in their buying and planning and Hispanic executions?" is fully probed by some of the top executives in the Hispanic market today.

We also examine the coveted Latino millennial, and why they are important as influencers and are social media leaders.

At the same time, we look at how the Hispanic consumer is at the forefront of swift changes in how we consume media, and why the debate of 'Hispanic' versus 'Spanish-language' needs to be put to rest once and for all.

Hispanic Market Overview, now available via PDF download exclusively from HispanicAd.com, features discussions with these top names:

Alex Lopez Negrete, President/CEO, Lopez Negrete Communications

Ingrid Otero-Smart, President/CEO, Casanova Pendrill

Daisy Exposito-Ulla, head of d exposito & Partners

Liz Castells-Heard, head of Castells & Asociados

Manuel Machado, CEO and co-chairman, MGSCOMM

Keith Turner, President of Ad Sales & Marketing, Univision

Tom Maney, EVP/Ad Sales, Fox Hispanic Media

Mike Rosen, EVP/Ad Sales, Telemundo Media

Lino Garcia, General Manager andJohn Fitzgerald, Vice President, Sales at ESPN Deportes

Carlos Martinez, president, Conill

Natalie Boden, President, Managing Director, BodenPR

Horacio Gavilan, Exec. Director, ahaa

Dr. Felipe Korzenny, Ph.D, Director, Center for Hispanic Marketing Communication, Florida State University

Vanessa Lizama, Client Development Director andSoizic Sacrez, Director of Marketing, Terra

Stacie de Armas, Nielsen

Additionally, the fifth annualHispanic Market Overviewfor the first time will feature Hispanic consumer data from Experian Marketing Services, further elevating the value of this annual white paper. Among the topics we examine:"Where should marketers invest, in terms of mobile dollars, to best reach Latino consumers?"

This year's report will also offer readers the opportunity to download the recently releasedHispanic Print Overview,prepared by Adam R Jacobson via exclusive arrangement with EPMG of San Diego, CA as the industry's most in-depth newspaper and digital news media White Paper.

"The U.S. Hispanic market has evolved at lightning speed, and having the knowledge and insights about where the Hispanic market truly is today is imperative for any marketer that truly seeks to capitalize on the most influential consumer group in North America," says Jacobson, who has served as a multicultural analyst at Mintel and as a senior editor atHispanic Market Weekly. "This report is designed to provide a singular authoritative source for CMOs and C-level executives that are ever-scrutinizing their budgets while tackling how to best reach the Latino consumer through total market approaches that incorporate the Hispanic millennial. Yes, everyone is talking about the millennial and the 'total market,' but these are important subjects to discuss because that discussion is what needs to drive additional dollars to the U.S. Hispanic market."

SOURCE Adam R Jacobson Editorial Services and Research Consultancy

Kostenloser Wertpapierhandel auf Smartbroker.de
© 2014 PR Newswire
Werbehinweise: Die Billigung des Basisprospekts durch die BaFin ist nicht als ihre Befürwortung der angebotenen Wertpapiere zu verstehen. Wir empfehlen Interessenten und potenziellen Anlegern den Basisprospekt und die Endgültigen Bedingungen zu lesen, bevor sie eine Anlageentscheidung treffen, um sich möglichst umfassend zu informieren, insbesondere über die potenziellen Risiken und Chancen des Wertpapiers. Sie sind im Begriff, ein Produkt zu erwerben, das nicht einfach ist und schwer zu verstehen sein kann.