STOCKHOLM, Sept. 20, 2018 /PRNewswire/ -- International consumer and tech media are blown away by Danish e-bike MATE X, which has just surpassed astronomical USD10mio. on the crowdfunding platform Indiegogo. Thus, the siblings Christian Adel Michael and Julie Kronstrøm Carton have already broken the European record in crowdfunding - and put previous criticism to shame.
'Twice as much fun as bikes that cost twice as much'. 'A beast of a bicycle'. 'An electric bike at a hard hitting good price'. These are just some of the many praising words which have been pouring down on Danish MATE.BIKE's latest model MATE X from major international consumer and tech media like American The Verge, MSN and Next Web, German Chip, Dutch Bright, Italian Corriere, Spanish El Confidencial and many, many more. And the praise have impacted sales for siblings Christian Adel Michael and Julie Kronstrøm Carton behind the e-bike and crowdfunding campaign on Indiegogo.com, which has just surpassed the USD10 million mark.
"It feels completely surreal. At the moment, I can best describe the state of things out there as a MateMania, where we get inquiries from everything from celebrities to giant companies wishing to cooperate. Most of all, however, we are pleased with all the positive reviews we get from both consumers and media - especially the returning customers who bought the first MATE and are now also buying the new MATE X. It is extremely validating and puts previous criticism to shame," says Julie Kronstrøm Carton, who is currently touring around Europe to meet the world press.
Indiegogo.com: Largest campaign ever in Europe
According to the two founders, sales already went well due to the hype of their original e-bike MATE, which was launched at the same time two years ago in 2016 on Indiegogo.com. It managed to raise a total of USD6.8 million. Contrary to 2016, however, the current sales took a huge step forward when they started a major PR campaign focused on international consumer and news media, which on September 14 resulted in sales of USD1.25 million. in 24 hours. On Wednesday September 19, they surpassed USD10 million, and this means that Christian and Julie have now broken the official European record in crowdfunding, says Indiegogo.com:
"The new campaign, for the MATE X, is already Indiegogo's 2nd largest campaign of all time, and largest funded campaign in Europe. We love that MATE.BIKE chose to go directly to their ultimate consumers to fund the company, build their brand and grow their business. We're also very proud of the fact that the MATE X is also our largest ever campaign with a woman as lead campaigner, and the MATE team has raised more than any other entrepreneur on Indiegogo, when you combine their two campaigns," states CEO at Indiegogo.com, David Mandelbrot.
A sexy story and product gives 'self-reinforcing effect'
MATE.BIKE's PR agency too are taken aback by the great media interest, daily putting their staff to the test. According to these, MATE X's success with both the consumers and the press alike is a combination of several factors that have created what they characterize as the "perfect storm":
"It is written in the stars that this is a product and entrepreneurial story better than most: MATE X looks like a Mercedes G-class and runs like a Tesla - all on 2 wheels. It's sexy, and the same could be said about the siblings behind it. As a personification of the Copenhagen spirit, they have a spark in their eyes and a rare clout that adds charm and self-confidence to the product. This combination sells both products and press, and it provides a self-reinforcing effect," says Nicolai Rossen of MATE.BIKE's PR agency, Rossen & Company.
- MATE.BIKE international IVS, 20/09/18
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The following files are available for download:
http://mb.cision.com/Public/14178/2623280/be6ce4d237636340_org.png | Christian Adel Michael Julie Kronstrøm Carton |
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http://mb.cision.com/Public/14178/2623280/97a0996945021647_org.png | MATEBIKE_JulieogChristian2 |
http://mb.cision.com/Public/14178/2623280/b7f7ce5bae6ea880_org.png | MATEBIKE_JulieogChristian1 |
http://mb.cision.com/Public/14178/2623280/82beefd7b7172f47_org.png | MATE.BIKE_JulieogChristian1 |
http://mb.cision.com/Public/14178/2623280/a6938dd0ff2c307c_org.png | MATEBIKE_mallorca |
