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O'KEY Group S.A.: O'KEY Group announces operating results for Q3 and 9M 2019

DJ O'KEY Group S.A.: O'KEY Group announces operating results for Q3 and 9M 2019

O'KEY Group S.A. (OKEY) 
O'KEY Group S.A.: O'KEY Group announces operating results for Q3 and 9M 2019 
 
18-Oct-2019 / 18:01 CET/CEST 
Dissemination of a Regulatory Announcement that contains inside information 
according to REGULATION (EU) No 596/2014 (MAR), transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
 
Press Release 
 
18 October 2019 
 
      O'KEY GROUP ANNOUNCES OPERATING RESULTS FOR Q3 AND 9M 2019 
 
 O'KEY Group S.A. (LSE: OKEY, the 'Group') announces its unaudited operating 
            results for the third quarter and first nine months of 2019. 
 
           All materials published by the Group are available on its website 
            www.okeygroup.lu [1]. 
 
9M 2019 operating highlights 
 
  - Underlying Group net retail revenue, excluding the effect of the 
  supermarket business sale, increased by 3.6% YoY. Group net retail revenue 
  increased by 2.9% YoY, from RUB 113,697 mln to RUB 117,003 mln 
 
  - Underlying net retail revenue generated by O'KEY hypermarkets increased 
  by 0.8% YoY. Net retail revenue generated by O'KEY hypermarkets increased 
  by 0.1% YoY, from RUB 104,092 mln to RUB 104,162 mln 
 
  - Net retail revenue generated by DA! grew by 33.7% YoY to RUB 12,840 mln 
 
  - Like-for-like (LFL) net retail revenue of the Group increased by 1.3% 
  YoY in 9M 2019, supported by continued growth of 1.9% in the LFL average 
  ticket despite modest LFL traffic decline of 0.6% YoY 
 
  - Like-for-like (LFL) net retail revenue generated by O'KEY hypermarkets 
  was flat YoY as stable LFL average ticket growth of 2.6% YoY fully offset 
  the decline in LFL traffic 
 
  - Like-for-like (LFL) net retail revenue generated by DA! increased by 
  16.4% YoY in 9M 2019, driven by a 9.0% YoY increase in LFL traffic and a 
  6.8% YoY increase in the LFL average ticket 
 
  - Five discounters (in the Moscow and Kaluga regions) were opened during 
  the first nine months of 2019 
 
Q3 2019 operating highlights 
 
  - Underlying Group net retail revenue, excluding the effect of the 
  supermarket business sale, increased by 4.4% YoY to RUB 38,077 mln, up 
  from RUB 36,484 mln in Q3 2019. The revenue increase was supported by 
  ongoing average ticket growth and moderate traffic uptrend 
 
  - Underlying net retail revenue generated by O'KEY hypermarkets increased 
  by 2.0% YoY to RUB 33,820 mln, driven by steady average ticket growth of 
  3.5% YoY 
 
  - Net retail revenue generated by DA! grew by 27.5% YoY to RUB 4,257 mln, 
  supported by steady growth in traffic (up 19.5% YoY) and average ticket 
  (up 6.7% YoY) 
 
  - Like-for-like (LFL) net retail revenue of the Group increased by 3.0% 
  YoY due to a favourable pricing environment which resulted in higher LFL 
  average ticket and almost flat YoY LFL traffic 
 
  - Like-for-like (LFL) net retail revenue generated by O'KEY increased by 
  2.1% YoY, supported by continued average LFL basket growth of 3.3% YoY, 
  while LFL traffic dynamics remained slightly negative (down 1.2% YoY) 
 
  - Like-for-like (LFL) net retail revenue generated by DA! increased by 
  12.1% YoY, driven by a 3.8% YoY increase in LFL traffic and a 8.0% YoY 
  increase in the LFL average ticket 
 
            Stores development of the Group 
 
        Indicator          Q3 2019 Q3 2018 Net change Change (%) 
Number of stores               165     151         14       9.3% 
Number of net store              1       4        (3)    (75.0%) 
openings 
Total selling space (sq.   589,362 579,150     10,212       1.8% 
m) 
Total selling space added      653   5,955    (5,302)    (89.0%) 
(sq. m) 
 
Group key operating indicators for the first nine months of 2019 
 
 Segment           9M 2019                     9M 2018 
            Net    Traffic  Average     Net    Traffic  Average 
           retail            ticket   retail            ticket 
          revenue                     revenue 
Group       2.9%     1.3%     1.6%    (9.4%)   (13.0%)   4.1% 
Group LFL   1.3%    (0.6%)    1.9%    (3.5%)   (2.4%)   (1.2%) 
 
Group key operating indicators for the quarter 
 
 Segment           Q3 2019                     Q3 2018 
            Net    Traffic  Average     Net    Traffic  Average 
           retail            ticket   retail            ticket 
          revenue                     revenue 
Group       4.4%     2.4%     2.0%    (10.7%)  (14.1%)   3.9% 
Group LFL   3.0%    (0.2%)    3.2%    (5.9%)   (4.0%)   (2.0%) 
 
Underlying Group net retail revenue dynamics by quarter, YoY 
 
   Parameter     Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 9M 2019 
Underlying Group (2.4%)   0.8%    0.7%    6.1%    4.4%    3.6% 
net retail 
revenue 
 
Key operating indicators by month 
 
      Indicator        July August  September 
Net retail revenue     5.9%    6.7%      0.7% 
LFL net retail revenue 3.7%    3.4%    (0.6%) 
Customer traffic       3.2%    1.9%      1.9% 
LFL customer traffic   0.3%  (0.6%)    (0.4%) 
Average ticket         2.6%    4.6%    (1.2%) 
LFL average ticket     3.4%    4.0%    (0.2%) 
 
O'KEY: Operating Review 
 
            Stores development 
 
        Indicator          Q3 2019 Q3 2018 Net change Change (%) 
Number of stores                78      79        (1)     (1.3%) 
Number of net store              0       1        (1)   (100.0%) 
openings 
Total selling space (sq.   529,055 529,469      (414)     (0.1%) 
m)[1] 
Total selling space added        0   3,967    (3,967)   (100.0%) 
(sq. m) 
 
     In Q3 2019, O'KEY did not open any new hypermarkets. As at 30 September 
  2019, the total number of stores was 78, while total selling space came to 
            529,055 sq. m. 
 
Key operating indicators for the first nine months of 2019 
 
 Segment           9M 2019                     9M 2018 
            Net    Traffic  Average    Net    Traffic   Average 
           retail            ticket   retail            ticket 
          revenue                    revenue 
O'KEY       0.1%    (3.4%)    3.6%   (11.9%)  (18.3%)    7.7% 
O'KEY LFL  (0.0%)   (2.5%)    2.6%    (4.6%)   (4.5%)   (0.1%) 
 
Key operating indicators for the quarter 
 
 Segment           Q3 2019                     Q3 2018 
            Net    Traffic  Average    Net    Traffic   Average 
           retail            ticket   retail            ticket 
          revenue                    revenue 
O'KEY       2.0%    (1.4%)    3.5%   (13.4%)  (19.6%)    7.8% 
O'KEY LFL   2.1%    (1.2%)    3.3%    (6.9%)   (6.2%)   (0.8%) 
 
Underlying O'KEY net retail revenue dynamics by quarter, YoY 
 
   Parameter     Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 9M 2019 
Underlying O'KEY (4.8%)  (1.3%)  (2.2%)   3.0%    2.0%    0.8% 
net retail 
revenue 
 
Key operating indicators by month 
 
      Indicator         July   August  September 
Net retail revenue        3.4%    4.7%    (1.9%) 
LFL net retail revenue    2.7%    2.7%    (1.7%) 
Customer traffic        (0.7%)  (1.2%)    (2.2%) 
LFL customer traffic    (0.8%)  (1.0%)    (1.8%) 
Average ticket            4.2%    6.0%      0.3% 
LFL average ticket        3.5%    3.8%      0.1% 
 
        In Q3 2019, the Company continued to demonstrate gradual recovery in 
     operating performance, posting a 2.0% YoY growth in net retail revenue. 
       Business efficiency initiatives launched towards the end of 2018 were 
   focused on an overall improvement in fresh and ultra-fresh offer, service 
      level, and logistics operations. Implemented with the ultimate goal of 
   improving shopping frequency, the initiatives continued to deliver impact 
         throughout the quarter while partially offsetting the macroeconomic 
            headwinds. 
 
      To enhance our assortment management and improve the customer shopping 
     experience, we initiated an in-store rezoning programme in Q3 2019. The 
     programme will help harmonise and standardise the assortment within our 
available trading space in accordance with approved clustering. The rezoning 
 initiative was successfully piloted in the O'KEY hypermarket located in the 
            Columbus shopping centre in Moscow during the third quarter. 
 
  During the quarter, we continued to work on our customer value proposition 
by expanding the assortment range of 'O'KEY's selection' private label brand 
  to target middle-class customers, modernizing promo areas in hypermarkets, 
      and improving our promo offers. Successful marketing campaigns for the 
    non-food category during the reported quarter helped sustain the average 
   ticket growth. As continuous improvement of our assortment mix and higher 
 quality of fruit and vegetables remain our top priority we continue to grow 
   own imports and focus more on capturing the synergies with our discounter 
            business. 
 
   To improve on-shelf availability to better meet the daily needs of modern 
     customers, we implemented a series of logistics initiatives in Q3 2019, 
   aimed at more efficient palletising processes at distribution centres and 
            faster pallet unloading at hypermarkets. 
 
  In the third quarter, we strengthened our top-management team [2] with the 
    addition of Olga Surnina, Marketing Director, and Tatyana Bukanova, Real 
            Estate Director. 
 
            DA!: Operating Review 
 
            Stores development 
 
        Indicator          Q3 2019 Q3 2018 Net change Change (%) 
Number of stores                87      72         15      20.8% 
Number of net store              1       3        (2)    (66.7%) 
openings 
Total selling space (sq.    60,307  49,681     10,626      21.4% 
m) 
Total selling space added      653   1,988    (1,335)    (67.2%) 
(sq. m) 
 
  In Q3 2019, the Company opened one new discounter in Kaluga. Total selling 
    space amounted to 60,307 sq. m as at 30 September 2019. In line with our 
guidance, the remaining 14 stores will be opened before the end of the year. 
 
Key operating indicators for the nine months of 2019 
 
  Segment            9M 2019                   9M 2018 
              Net    Traffic  Average   Net    Traffic  Average 
             retail           ticket   retail           ticket 
            revenue                   revenue 
Discounters  33.7%    25.3%    6.7%    33.2%    30.1%    2.5% 
Discounters  16.4%     9.0%    6.8%    13.3%    12.9%    0.4% 
LFL 
 
Key operating indicators for the quarter 
 
  Segment            Q3 2019                   Q3 2018 
              Net    Traffic  Average   Net    Traffic  Average 
             retail           ticket   retail           ticket 
            revenue                   revenue 
Discounters  27.5%    19.5%    6.7%    29.3%    25.7%    2.8% 
Discounters  12.1%     3.8%    8.0%     8.8%    10.3%   (1.3%) 
LFL 
 
Key operating indicators by month 
 
      Indicator        July  August September 
Net retail revenue     29.3%  25.6%     27.8% 
LFL net retail revenue 13.7%  10.5%     11.8% 
Customer traffic       21.5%  16.3%     21.0% 
LFL customer traffic    5.4%   1.2%      5.3% 
Average ticket          6.4%   8.0%      5.6% 
LFL average ticket      7.8%   9.1%      6.2% 
 
In the third quarter of 2019, the Company continued to demonstrate solid LFL 
    growth, with net retail revenue up by 12.1% YoY and the discounter value 
     proposition continuing to gain traction with customers. The average LFL 
      ticket increased by 8.0% YoY, supported by an improving basket mix and 
continued food CPI growth. LFL traffic went up by 3.8% YoY, driven by better 
 pricing and a more attractive assortment. Prices for essential goods at the 
  Group's discounters remained among the most competitive in the industry in 
            Q3 2019. 
 
   During the third quarter, the Company continued to refine and enhance its 
     customer value proposition by improving the assortment mix. Paying high 
  attention to the quality and appeal of our private label (PL) products, we 
      rebrand them on an ongoing basis as well as continuously enhance their 
       recipes. In the third quarter, the Company rebranded several existing 
    private label brands and introduced new private label SKUs, bringing the 
  total number of SKUs to 2,500. The share of private labels as a percentage 
  of revenue was 49% as at the end of the quarter. To enhance the appeal and 
 user-friendly style of our store interiors, we also redesigned the in-store 
            bakery area during the quarter. 
 
OVERVIEW 
 
O'KEY Group S.A. (LSE: OKEY, RAEX - 'ruA-') operates under two main formats: 
     hypermarkets under the O'KEY brand and discounters under the DA! brand. 
 
      As at 18 October 2019, the Group operates 166 stores across Russia (78 
 hypermarkets and 88 discounters). The Group opened its first hypermarket in 
  St. Petersburg in 2002 and has since demonstrated continuous growth. O'KEY 
    is the first among Russian food retailers to launch and actively develop 
e-commerce operations in St. Petersburg and Moscow, offering a full range of 
   hypermarket products for home delivery. The Group operates six e-commerce 
           pick-up points in Moscow and six e-commerce pick-up points in St. 
 Petersburg. The Group operates four distribution centres across the Russian 
Federation - two in Moscow and two in St. Petersburg. As at 31 December 2018 
            the Group employs more than 20,000 people. 
 
   For the full year 2018, revenue totalled RUB 161,303,411 thousand, EBITDA 
 reached RUB 8,644,008 thousand, and net loss for the period amounted to RUB 
            599,755 thousand. 
 
 The O'KEY shareholder structure is as follows: NISEMAX Co Ltd - 44.79%, GSU 
            Ltd - 29.52%, free float - 25.69%. 
 
DISCLAIMER 
 
These materials contain statements about future events and expectations that 
    are forward-looking statements. These statements typically contain words 
        such as 'expects' and 'anticipates' and words of similar import. Any 
statement in these materials that is not a statement of historical fact is a 
            forward-looking statement that involves known and unknown risks, 
         uncertainties and other factors which may cause our actual results, 
      performance or achievements to be materially different from any future 
           results, performance or achievements expressed or implied by such 
            forward-looking statements. 
 
None of the future projections, expectations, estimates or prospects in this 
    announcement should be taken as forecasts or promises nor should they be 
           taken as implying any indication, assurance or guarantee that the 
    assumptions on which such future projections, expectations, estimates or 
   prospects have been prepared are correct or exhaustive or, in the case of 
the assumptions, fully stated in this announcement. We assume no obligations 
 to update the forward-looking statements contained herein to reflect actual 
       results, changes in assumptions or changes in factors affecting these 
            statements. 
 
For further information: 
 
Anton Farlenkov 
 
Corporate Development Director 
 
+7 919 777 0220 
 
Anton.farlenkov@okmarket.ru 
 
www.okeygroup.lu [1] 
 
Veronika Kryachko 
 
Head of Investor Relations 
 
Tel. +7 495 663 6677 ext. 404 
 
Mob. +7 915 380 6266 
 
Veronika.Kryachko@okmarket.ru 
 
www.okeygroup.lu [1] 
 
=--------------------------------------------------------------------------- 
 
[1] Total selling space net of the 9,728 sq. m leased to Familia and other 
strategic partners. 
 
ISIN:          US6708662019 
Category Code: QRT 
TIDM:          OKEY 
LEI Code:      213800133YYU23T4L791 
Sequence No.:  23968 
EQS News ID:   892869 
 
End of Announcement EQS News Service 
 
 
1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=165d1384cdd074f733b492a43c94ae37&application_id=892869&site_id=vwd&application_name=news 
2: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=6eb7d60ea1988a7ae63a3dcab6939bf3&application_id=892869&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

October 18, 2019 12:01 ET (16:01 GMT)

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