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EQS-News: Chow Tai Fook Jewellery Group Announces FY2020 Interim Results and The Unaudited Key Operational Data from 1 October to 21 November 2019

EQS-News / 28/11/2019 / 17:16 UTC+8 
 
*FOR IMMEDIATE RELEASE * 
 
*Chow Tai Fook Jewellery Group Announces FY2020 Interim Results and * 
 
*The Unaudited Key Operational Data from 1 October to 21 November 2019* 
 
*Financial Highlights* 
 
For the six months ended  2019          2018          YoY Change 
30 September              _HK$ million_ _HK$ million_ 
Revenue                   *29,533*      29,703        -0.6% 
Gross profit              *8,147*       8,529         -4.5% 
_Gross profit margin _    _27.6%_       _28.7%_ 
_Adjusted gross profit    _30.7%_       _28.1%_ 
margin (1)_ 
Core operating profit (2) *3,527*       2,989         +18.0% 
_Core operating profit    _11.9%_       _10.1%_ 
margin (2)_ 
Profit before taxation    *2,200*       2,722         -19.2% 
Profit attributable to    *1,533*       1,936         -20.8% 
shareholders of the 
Company 
Earnings per share -      *0.15*        0.19          -20.8% 
Basic (HK$) 
Interim dividend per      *0.12*        0.15 
share(3) (HK$) 
_(1)_ _Adjusted gross profit margin, a non-IFRS measure, 
      eliminates the effect of unrealised loss (gain) on gold 
      loans, which the Company believes is useful in gaining a 
      more complete understanding of its operational performance 
      and the underlying trend of its businesses_ 
_(2)_ _Core operating profit and the corresponding margin, a 
      non-IFRS measure, being the aggregate of gross profit and 
      other income, less 
      selling and distribution costs and general and 
      administrative expenses and unrealised loss (gain) on gold 
      loans, which the Company 
      believes is useful in gaining a more complete 
      understanding of its operational performance and the 
      underlying trend of its core businesses_ 
_(3)_ _The dividend payout ratio for 1HFY2020 is approximately 
      78.3%_ 
 
(Hong Kong, 28 November 2019) Chow Tai Fook Jewellery Group Limited ("Chow Tai 
Fook Jewellery Group", "the Group" or "the Company"; SEHK stock code: 1929), a 
Hong Kong Main Board listed company with 90 years of heritage, today announces 
its interim results for the six months ended 30 September 2019 ("1HFY2020"). 
 
The Group's revenue was stable at HK$29,533 million in 1HFY2020 (1HFY2019: 
HK$29,703 million), boosted by the POS openings and steady Same Store Sales 
Growth ("SSSG") of the Mainland China segment. Gross profit amounted to 
HK$8,147 million (1HFY2019: HK$8,529 million). Adjusted gross profit margin 
increased to 30.7% in 1HFY2020, thanks to the improvement in like-for-like 
gross profit margin of gold products resulted from the surge of international 
gold price. Core operating profit surged by 18.0% year-on-year. Core operating 
profit margin increased to 11.9% benefitted from the adjusted gross profit 
margin improvement. The Group's profit before taxation dropped by 19.2%, 
mainly impacted by the unrealised loss of gold loans of HK$917 million arising 
from the surge in international gold price during the period. 
 
Profit attributable to shareholders of the Company decreased by 20.8% to 
HK$1,533 million (1HFY2019: HK$1,936 million). Basic earnings per share were 
reported at HK$0.15 (1HFY2019: HK$0.19). The Board has declared an interim 
dividend of HK$0.12 per share. The payout ratio approximates 78.3% in 
1HFY2020. 
 
*Business Review* 
 
While the volatile macro backdrop and a surge in international gold price 
dampened consumer demand, SSSG in Mainland China stood at 1.8% in 1HFY2020 as 
Same Store Average Selling Price recorded a robust increase during the period; 
whereas Same Store Sales in Hong Kong and Macau decreased by 27.5% in 1HFY2020 
due to a tough base of comparison and sluggish business environment. 
 
The Group's retail network expanded to 3,490 POS, with a net addition of 356 
POS as at 30 September 2019. During 1HFY2020, the Group opened a net of 333 
CHOW TAI FOOK JEWELLERY POS in Mainland China. As the Group has been 
leveraging franchisees to deepen the market penetration in lower tier and 
county level cities, approximately 55.0% of the net openings were located in 
Tier III, IV and other cities. Tier III, IV and other cities achieved a robust 
high-teens RSV growth during the period, mainly driven by the new openings and 
a relatively stronger Same Store performance. While in Hong Kong and Macau, 
the Group had a net addition of 4 POS, and in other markets 2 POS. 
 
The Group's multi-brand strategy is being implemented to expand the customer 
base. JEWELRIA is a segmentation of Chow Tai Fook's diversified retail 
experience which offers international jewellery product offerings. Annoushka 
and Kagayoi are two international brands that have recently joined the 
JEWELRIA family in 1HFY2020. Annoushka, a jewellery house based in London, is 
the creation of renowned designer Annoushka Ducas MBE, which displays 
playfulness, wearability and daily glamour through the bold colour 
combinations. Kagayoi, a jewellery brand from Japan founded in 1861, embodies 
Kyoto's unique aesthetic sense and deep heritage. 
 
T MARK, the Group's disruptive diamond brand in pursuit of true diamond 
authenticity and traceability, recorded a Retail Sales Value ("RSV") growth of 
10.2% year-on-year in Mainland China while a drop of 15.0% in Hong Kong and 
Macau. Sales of T MARK products accounted for 19.2% and 28.1% of the diamond 
products RSV in Mainland China and Hong Kong and Macau, respectively. As at 30 
September 2019, there were 4 POS and 721 counter-in-shop ("CIS") in Mainland 
China, as well as 1 POS and 61 CIS in Hong Kong and Macau distributing T MARK 
products. A personalised T MARK embossment service has launched in October to 
enable selected customers to customise their own codes for their T MARK 
diamonds. 
 
For HEARTS ON FIRE, a new jewellery collection designed by Hayley Paige was 
unveiled in October 2019. Hayley is one of the most sought-after bridal dress 
designers from the United States. The new collection translated Paige's 
imaginative, whimsical wedding gowns into a unique and captivating bridal 
jewellery line. As at 30 September 2019, there were 12 POS and 199 
shop-in-shop/counter-in-shop. 
 
Backed by a 49.6% growth of gem-set jewellery, e-commerce business recorded a 
RSV growth of 9.7% in 1HFY2010, contributing to 4.9% of RSV and 14.1% of 
retail sales volume in Mainland China. Average daily online traffic reached 
487,000 unique visitors. The number of followers on official Sina Weibo, 
Tencent Weibo and WeChat accounts also increased to over 9.6 million. 
 
As at 30 September 2019, there were 2,380,000 members in Mainland China, with 
a 24.1% repeat purchase as a percentage of respective RSV. In Hong Kong and 
Macau, the number of members reached 1,130,000 and the repeat purchase as a 
percentage of respective RSV was 32.9%. 
 
*Prospects and Strategies* 
 
A challenging benchmark for 1HFY2020 was set against a tough comparison base 
to the same period last year. The market has been softening amidst the macro 
headwinds. The Hong Kong and Macau market will remain challenging in the near 
term. Yet, our strategy on market penetration to lower tier and county level 
cities in Mainland China will continue to keep our growth momentum. 
 
Regardless of the near-term challenges, the Group maintains the focus on the 
long-term goals and sustainable development, and invests for the future with 
foresight. The Group has examined the operations and financial position and 
laid out three key immediate measures to mitigate the short-term impact and 
improve the Group's risk management. These are 1) to enhance our healthy 
financial position; 2) to optimise the use of our resources and 3) to empower 
our people to be "intrapreneurs". Furthermore, in light of our "Smart+ 2020" 
strategic framework, we will continue to leverage technology to convert 
innovative ideas into notable retail experiences and enhance operating 
efficiency. 
 
Chow Tai Fook Jewellery Group Chairman Dr. Henry Cheng remarked, "Over the 
past 90 years, our innovative spirit has steered us to weather storms and 
become a seasoned jewellery leader. With a wise strategy and meticulous 
execution as well as our industry know-how, I am confident that we will pave 
the way for viable long-term returns. " 
 
*The Unaudited Key Operational Data from 1 October to 21 November 2019* 
 
From 1 October up to 21 November 2019, the year-on-year changes of Retail 
Sales Value and 
Same Store Sales are as follows: 
 
                *(**% change compared to the same period last 
                year)* 
                                *Mainland China* *Hong Kong and 
                                                 Macau* 
Retail Sales Value growth       +15%             -39% 
Same Store Sales growth         +1%              -38% 
Same Store Sales volume growth  -11%             -48% 
 
*Same Store Sales growth by 
product* 
                                +2%              -50% 
 
? Gem-set jewellery 
 
                                -4%              -35% 
 
? Gold products 
 
_Remark: The above data has not been reviewed nor audited by the auditors of 
the Company._ 
 
_- End -_ 
 
*Chow Tai Fook Jewellery Group Limited * 
 
Chow Tai Fook Jewellery Group Limited (the "Group"; SEHK stock code: 1929) 
listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. 
The Group's vision is to become the most trusted jewellery group in the world. 
 
Founded in 1929, the Group's iconic brand "CHOW TAI FOOK" is widely recognised 
for its trustworthiness and authenticity, and is renowned for its product 
design, quality and value. A long-standing commitment to innovation and 
craftsmanship has contributed to the Group's success, along with that of its 
iconic retail brand, and has been embodied in its rich 90 year heritage. 
Underpinning this success are our long held core values of 
"Sincerity?Eternity". 
 
The Group's multi-brand strategy comprises the ARTRIUM, JEWELRIA and CTF WATCH 
brands that are endorsed by the CHOW TAI FOOK master brand, in addition to 
other brands including HEARTS ON FIRE, T MARK, SOINLOVE and MONOLOGUE. 
 
The Group's commitment to sustainable growth is anchored in its "Smart+" 
strategy, which is in place to promote long term innovation in the business, 
in people and in culture. Another asset underpinning sustainable growth is a 
sophisticated and agile business model. This supports the Group by fostering 
excellence and extending opportunities along the entire value chain to 
communities and industry partners across the world. 
 
With an extensive retail network in Greater China, Japan, Korea, Southeast 
Asia and the United States, and a fast-growing e-commerce business, the Group 
is implementing effective online-to-offline ("O2O") strategies to succeed in 
today's omni-channel retail environment. 
 
______________________________________________________________________________ 
__ 
 
*Media Enquiries:* 
 
*Chow Tai Fook Jewellery Group Limited * 
 
Danita On                        Peony Sze 
Director, Investor Relations and Senior Manager, Investor 
Corporate Communications         Relations and 
                                 Corporate Communications 
Tel: (852) 2138 8501             Tel: (852) 2138 8337 
Email: danitaon@chowtaifook.com  Email: peonysze@chowtaifook.com 
 
Document: http://n.eqs.com/c/fncls.ssp?u=OKVFFXPFPV [1] 
Document title: Chow Tai Fook Jewellery Group Announces FY2020 Interim Results 
and The Unaudited Key Operational Data from 1 October to 21 November 2019 
 
28/11/2019 Dissemination of a Marketing Press Release, transmitted by EQS 
Group. 
The issuer is solely responsible for the content of this announcement. 
 
Media archive at www.todayir.com 
 
1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=74e6c8dfd2124303eac830989e7b7514&application_id=923707&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

November 28, 2019 04:16 ET (09:16 GMT)

© 2019 Dow Jones News
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