PUBLICIS GROUPE'S 'USEFUL WISHES'
With the help of a special guest, Maurice Lévy and Arthur Sadoun put the spotlight on HPV-related cancer.
Paris - December 6, 2022 - 2022 has been a stellar year for Publicis on every front. But rather than celebrate those achievements, the group is leveraging the impact of its annual Wishes film to drive awareness around the Human Papilloma Virus.
Despite the fact that 80% of all adults will contract HPV at some point in their lives, for far too long cancers related to this virus have been hidden, shushed, stigmatized. They have therefore become a pervasive silent killer.
This is a particularly personal theme for Publicis Groupe CEO Arthur Sadoun as he was diagnosed and treated for HPV-related cancer earlier this year.
HPV is linked to a significant rise in cancers in both men and women, despite the availability of a highly effective vaccine. While some countries have made vaccination of young people against the virus a top priority, awareness remains relatively low across the wider population.
Joining Maurice and Arthur in this year's Wishes is a special guest, who also went through HPV-related cancer, to encourage everyone at Publicis, and hopefully beyond, to protect themselves and their loved ones from this preventable illness. Click hereto view this year's Wishes.
Publicis Groupe's 2023 Wishes film was created by Le Truc, in partnership with Prodigious.
About HPV
Human papillomavirus
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 96,000 professionals.
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Find herethe press release
Contacts Publicis Groupe
| Amy Hadfield Lizzie Dewhurst Michelle McGowan | Director of global communications Corporate Communications EMEA Corporate Communications US | + 33 (0)1 44 43 70 75 + 44 (0)79 49 918194 +1 312 315 52 59 | amy.hadfield@publicisgroupe.com (mailto:amy.hadfield@publicisgroupe.com) lizzie.dewhurst@publicis.com michelle.mcgowan@publicisgroupe.com |
