NEW YORK, Oct 25 (Reuters) - Investors should swap their shares of Yahoo Inc for those of Google Inc because Yahoo's advertising revenues are on the decline while Google's are rising, Barron's reported in its Oct. 26 edition.
Google's cost to acquire new subscribers is also falling and its marketshare for Web search grew in September while Yahoo's did not, Barron's wrote.
'What would you pay, then, for a company that's cutting expenses to the bone and producing only 'less bad' results? You certainly wouldn't want to pay what Yahoo! is fetching,' Barron's wrote.
(Reporting by Caroline Humer; Editing by Richard Chang) Keywords: YAHOO GOOGLE/ (email Caroline.Humer@thomsonreuters.com; Tel: 1-646-223-6000) COPYRIGHT Copyright Thomson Reuters 2009. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
Google's cost to acquire new subscribers is also falling and its marketshare for Web search grew in September while Yahoo's did not, Barron's wrote.
'What would you pay, then, for a company that's cutting expenses to the bone and producing only 'less bad' results? You certainly wouldn't want to pay what Yahoo! is fetching,' Barron's wrote.
(Reporting by Caroline Humer; Editing by Richard Chang) Keywords: YAHOO GOOGLE/ (email Caroline.Humer@thomsonreuters.com; Tel: 1-646-223-6000) COPYRIGHT Copyright Thomson Reuters 2009. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.