LONDON (dpa-AFX) - William Hill Plc (WMH.L), in its fourth-quarter trading update, reported that its performance in 2011 is in line with market view, with net revenue expected to be up 6% and operating profit to be nearly 274 million pounds, benefitting from a lower effective machines taxation rate and an exceptionally high margin World Cup. Also, the company has awarded an exclusive contract to Inspired Gaming Group for the sole supply of gaming machines to the Group's licensed betting offices or LBOs. The Group is now conducting a trial of a three-screen version of the 'Storm' cabinet in 100 LBOs, including marketing and rewards functionality. These cabinets would be rolled out to the remaining 21% of the William Hill estate by the middle of 2012. Currently, Inspired Gaming supplies 79% of the gaming machines in William Hill's 2,370 LBOs through new generation 'Storm' cabinets. This new exclusive contract extends to 2016. As per the contract, William Hill has retained the flexibility of an option to return to a dual-supply model for a portion of its estate should it consider that to be in its best interests.
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