* Says Sky Deutschland issues 168,937,926 new shares by way of rights offering
* Says gross proceeds amount to approximately EUR 177.4M
* Says News Corporation increases its shareholding to 49.90 percent
* Says first day of trading of new shares expected on 1 October 2010
* Says to raise remaining amount of about EUR 162.6 million via convertible
bond and/or a shareholder loan by January 31
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