BURBANK (dpa-AFX) - The Walt Disney Co. (DIS) said Friday that Robert Chapek, president of Distribution for The Walt Disney Studios, has been promoted to president of Disney Consumer Products. Chapek will report to Chief Executive Officer Robert Iger.
In his new role, Chapek will oversee a newly formed companywide consumer products organization, which will consolidate retail and licensing across Disney's lines of business including Walt Disney Studios, Pixar, Marvel, Media Networks, Interactive Media and Consumer Products.
'Bob's vast experience, talent and proven track record will be key to implementing a consolidated approach to retail resulting in a more efficient and effective organization,' said Iger.
'As the retail market becomes more centralized, it is important to provide the consumer with an array of choices in a seamless, coordinated way.'
In support of the new mission of cross-company retail integration, Alan Bergman, president of the Walt Disney Studios, will assume Chapek's former responsibilities of theatrical and TV platform distribution of studio movies.
Since November 2009, Chapek has led The Walt Disney Studios' distribution, developing strategy and overseeing the delivery of all motion pictures and television content. The company sees Chapek as a visionary on technological issues.
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