Blueweb Mobile Media PLC / Key word(s): Internet and Multimedia/ Ford Motor Company and the National Hockey League's Florida Panthers team up with Blueweb Mobile Media PLC DGAP-Media / 21.11.2011 / 07:30 =-------------------------------------------------------------------- Ford Motor Company and the National Hockey League's Florida Panthers team up with Blueweb Mobile Media PLC Delray Beach, FL November 21, 2011 - Blueweb Mobile Media PLC announced today that its partnership with the NHL's Florida Panthers has already started producing revenue. The Panthers have called on Blueweb Mobile Media to utilize their proximity marketing network on November 25th, 2011 in order to create a truly interactive experience for the fans. The fans will have the opportunity to engage with South Florida Ford, a Ford Motor Company division, for an opportunity to win a free Ford Focus. 'One of the best things about this particular campaign is that we've been able to integrate a Flash landing page into the equipment,' said Daniel Kinney, CEO of Blueweb Mobile Media. 'Along with the video content, we've created a unique call to action so that users are compelled to 'Like' Ford's facebook page for the chance to win. By utilizing both proximity marketing and social media, Ford will be able to create a database of fans twice as fast as traditional methods.' 'Working with Blueweb Mobile Media has been a breath of fresh air,' said Genya Adesso, Director of Marketing for the Florida Panthers. 'No matter how hard we push them or challenge them, they always deliver. We certainly hope that our partnership will grow for years to come.' About the Bank Atlantic Center and the Florida Panthers The BankAtlantic Center is ranked No. 9 in the United States and No. 20 in the world according to the third-quarter arena venue rankings by trade publication Pollstar. The Bank Atlantic Center is in the midst of a record-breaking year of entertainment with a number of huge shows on the calendar including Groban, Cirque du Soleil Alegria, Disney On Ice, the HSBC Tennis Cup, Jay-Z and more. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year.The Florida Panthers are a professional hockey team under the umbrella of the National Hockey League (NHL). About Blueweb Mobile Media PLC Blueweb Mobile Media PLC is an industry leading mobile advertising company. The Company offers fully interactive experiences to mobile devices with a wide range of 'one-way' (content push), and 'two-way' (opt-in) campaigns. With its exclusive partnership with Bluevibe Ltd (www.bluevibe.net), Blueweb Mobile Media has the ability to manage Proximity Marketing campaigns remotely, allowing the company to set up geo-targeted mobile 'hot zones' throughout the US. Visit www.bluewebmm.com for more information. End of Media Release =-------------------------------------------------------------------- 21.11.2011 Dissemination of a Press Release, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de =-------------------------------------------------------------------- 147081 21.11.2011
(END) Dow Jones Newswires
November 21, 2011 01:30 ET (06:30 GMT)
