Ford Motor Company and the National Hockey League's Florida Panthers team up with Blueweb Mobile Media PLC

Blueweb Mobile Media PLC / Key word(s): Internet and Multimedia/ 
Ford Motor Company and the National Hockey League's Florida Panthers 
team up with Blueweb Mobile Media PLC 
 
DGAP-Media / 21.11.2011 / 07:30 
 
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Ford Motor Company and the National Hockey League's Florida Panthers team 
up with Blueweb Mobile Media PLC 
 
 Delray Beach, FL November 21, 2011 - Blueweb Mobile Media PLC announced 
today that its partnership with the NHL's Florida Panthers has already 
started producing revenue. The Panthers have called on Blueweb Mobile Media 
to utilize their proximity marketing network on November 25th, 2011 in 
order to create a truly interactive experience for the fans. The fans will 
have the opportunity to engage with South Florida Ford, a Ford Motor 
Company division, for an opportunity to win a free Ford Focus. 
 
 'One of the best things about this particular campaign is that we've been 
able to integrate a Flash landing page into the equipment,' said Daniel 
Kinney, CEO of Blueweb Mobile Media. 'Along with the video content, we've 
created a unique call to action so that users are compelled to 'Like' 
Ford's facebook page for the chance to win. By utilizing both proximity 
marketing and social media, Ford will be able to create a database of fans 
twice as fast as traditional methods.' 
 
 'Working with Blueweb Mobile Media has been a breath of fresh air,' said 
Genya Adesso, Director of Marketing for the Florida Panthers. 'No matter 
how hard we push them or challenge them, they always deliver. We certainly 
hope that our partnership will grow for years to come.' 
 
 
About the Bank Atlantic Center and the Florida Panthers 
The BankAtlantic Center is ranked No. 9 in the United States and No. 20 in 
the world according to the third-quarter arena venue rankings by trade 
publication Pollstar. The Bank Atlantic Center is in the midst of a 
record-breaking year of entertainment with a number of huge shows on the 
calendar including Groban, Cirque du Soleil Alegria, Disney On Ice, the 
HSBC Tennis Cup, Jay-Z and more. Sunrise Sports & Entertainment is the 
premier company of its kind in South Florida. Home to more than 200 events 
annually and the Florida Panthers hockey club, the Broward County-owned 
BankAtlantic Center welcomes more than two million guests each year.The 
Florida Panthers are a professional hockey team under the umbrella of the 
National Hockey League (NHL). 
 
 About Blueweb Mobile Media PLC 
 
 Blueweb Mobile Media PLC is an industry leading mobile advertising 
company. The  Company offers fully interactive experiences to mobile 
devices with a wide range of  'one-way' (content push), and 'two-way' 
(opt-in) campaigns. With its exclusive   partnership with Bluevibe Ltd 
(www.bluevibe.net), Blueweb Mobile Media has the  ability to manage 
Proximity Marketing campaigns remotely, allowing the company to  set up 
geo-targeted mobile 'hot zones' throughout the US. Visit  www.bluewebmm.com 
for more information. 
 
 
End of Media Release 
 
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21.11.2011 Dissemination of a Press Release, transmitted by DGAP - a 
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147081 21.11.2011 
 

(END) Dow Jones Newswires

November 21, 2011 01:30 ET (06:30 GMT)