WASHINGTON COUNTY (dpa-AFX) - NIKE, Inc. (NKE) Thursday unveiled the NIKE+ FuelBand, a wristband that tracks and measures everyday movement. Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup, unlike calorie counts, which vary based on someone's gender and body type. Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved. The Nike+ Fuelband will be available for preorder starting January 19th in the US at Nikestore.com for a suggested retail price of $149. To use Nike+ FuelBand, the following is needed; a Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2). NKE is currently trading at a 52-week high of $101.75, up $0.89 or 0.88%, on the NYSE. Over the past year, the stock traded in a range of $69.43 - $101.12.
Copyright RTT News/dpa-AFX
© 2012 AFX News
