WASHINGTON (dpa-AFX) - Hasbro Inc. (HAS) and Zynga Inc. (ZNGA) Thursday revealed a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga's popular social games and brands.
Zynga, a leading social game developer with over 227 million monthly active users, is credited with having created popular social game brands such as FarmVille, CityVille and Words With Friends.
Hasbro said that througth this agreement the company has obtained the license to develop and distribute wide ranging product lines based on Zynga's game brands in a number of toy and game categories.
The deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands.
'It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games,' said Mark Pincus, founder, CEO and chief product officer of Zynga.
'This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds. Hasbro has inspired play through their famous toys, games and action figures and we look forward to working with a company that continually creates meaningful and fun brands.'
The two companies expect the first products to be available beginning Fall 2012.
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