NEW YORK CITY (dpa-AFX) - Pfizer Inc. (PFE) announced that it has acquired privately-held Alacer Corp., the maker and distributor of Emergen-C products, the largest selling branded Vitamin C line in the United States. Financial terms of the transaction were not disclosed.
Emergen-C is an effervescent, powdered drink mix vitamin supplement that supports active and healthy lifestyles. Available in more than 15 flavors, each of the seven lines of Emergen-C is packed with nutrients, Vitamins C and B, electrolytes and antioxidants.
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