WASHINGTON COUNTY (dpa-AFX) - Nike Inc (NKE)and USA Track & Field, or USATF, announced an expansion of their partnership that will discernibly increase support of USATF programs, athletes and competitive groups.
The new partnership marks an ongoing commitment from NIKE to the sport in a sponsorship that extends from 2017 through 2040. The long-term partnership strongly increases the overall support for track and field athletes throughout the US.
As USATF National Team Sponsor and the world's leading creator of authentic athletic footwear, apparel, equipment and accessories, Nike has supported and designed uniforms for the last six Olympic Games.
Under the new agreement with USATF, Nike maintains its status as exclusive sponsor and supplier of products to the World's No 1 Track and Field Team while being USATF's official sponsor in the footwear, apparel and retail categories, and exclusive athletic footwear and apparel licensee within the running and route tracking/management app and social network category.
The new partnership will enable USATF to fully support Paralympic and masters track & field teams through official outfitting of current Team USA gear.
Nike will continue to sponsor USA Track & Field's Indoor and Outdoor Track & Field Championships and will outfit all USATF teams in international competitions, including the Olympic Games, World Championships, Pan American Games and World Junior Championships, among other meets.
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