BURBANK (dpa-AFX) - Pandora Jewelry announced a new strategic alliance with the Walt Disney Co. (DIS) that will give the brand a presence in Walt Disney World Resort and Disneyland Resort, beginning with the sponsorship of the Wishes Nighttime Spectacular at Magic Kingdom Park in Florida this fall.
In addition, Pandora, in collaboration with Disney Consumer Products, is creating an original collection of beautifully designed Disney-themed jewelry launching at retail locations this fall.
The company said that the new collection of hand finished sterling silver and 14K gold charms will feature inspirations from some of Disney's most beloved characters. The initial launch, expected to roll out to PANDORA stores early November 2014, will include 25 different styles; an additional 16 styles will be sold at Disney merchandise locations, including the Walt Disney World Resort and Disneyland Resort.
The Disney collection from PANDORA will also be available in PANDORA stores throughout Canada, Mexico, Puerto Rico, Central America and the Caribbean in November.
Starting in 2015, Pandora will become presenting sponsor of the Tinker Bell Half Marathon Weekend held annually at the Disneyland Resort.
Copyright RTT News/dpa-AFX