WASHINGTON (dpa-AFX) - Pitney Bowes Inc. (PBI), a technology company, Wednesday unveiled a new brand strategy and identity more closely aligned to the company's business transformation strategy and vision first detailed back in May 2013.
Marc Lautenbach, President and CEO, Pitney Bowes, will formally unveil the new brand strategy and identity this morning to 15,000 employees at a globally broadcasted town hall meeting in Orlando, Florida.
Pitney Bowes said this is just the third logo design in the 95-year history of the company. The company is also launching today a transformed web site with enhanced content and improved user experience, www.pb.com, and a newly designed employee Intranet site.
According to the company, the new brand strategy will clarify its role in the changing world of commerce, emphasizing the interplay between physical and digital communications and also spotlighting emerging technology areas like location intelligence, customer information management and cross-border commerce.
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