San Jose - Adobe today announced it has been positioned by Gartner, Inc. as a Leader in the 2015 "Magic Quadrant for Multichannel Campaign Management" research report. For the second consecutive year, Adobe was positioned furthest in the leader quadrant for completeness of vision and improved greatly in the leader quadrant for ability to execute.
"Customers engage with brands across many online and offline channels today making it challenging for marketers to get a complete picture of the customer journey," said Stephan Dietrich, vice president of Adobe Campaign. "Adobe Campaign, the cross-channel campaign management platform in Adobe Marketing Cloud, helps brands streamline and unify campaigns across all channels and engage customers with highly personalized content at every digital touch point."
Adobe Campaign enables marketers to orchestrate personalized experiences with leading campaign, offer, personalization and data-management capabilities. More than 98 percent of Adobe's global customers power their email with Adobe Campaign including Time-Warner Cable, Sephora, The Cosmopolitan of Las Vegas, Renault, Mohegan Sun ...
Den vollständigen Artikel lesen ...