TEANECK (dpa-AFX) - Cognizant Technology Solutions Corp. (CTSH) Tuesday said it has partnered NTUC FairPrice, a major supermarket retailer in Singapore, to digitally transform its business and provide customers with a seamless multichannel shopping experience.
By bringing together its consulting, industry and technology expertise, Cognizant re-engineered FairPrice's business processes, and implemented a digital e-commerce platform for the retailer to provide integrated, consistent and personalized customer service across multiple touch points, enhancing customer satisfaction, loyalty and brand perception.
The digital transformation program has also enabled FairPrice to improve real-time product and inventory visibility, make retail management more efficient, and gain a better understanding of customer preferences and purchase history.
As a result of cross-channel integration, FairPrice has been able to roll out innovative services for shoppers. This includes its 'Click&Collect' online delivery service, an option to buy online and pick up the purchase from a store, which is a first in Singapore.
Copyright RTT News/dpa-AFX