OAK BROOK (dpa-AFX) - McDonald's Corp. (MCD) plans to start selling all-day breakfast across the U.S. on October 6. The company's franchisees have voted to approve the plan and it's being implemented nationwide, according to reports.
The move follows months of testing the idea at various locations. The company aims to reinvigorate sluggish sales by fulfilling a longstanding customer request.
Chief Executive Officer Steve Easterbrook, who took over in March, has been trying to pull the company out of its worst sales slump in more than a decade. Selling its signature Egg McMuffin sandwich all day could increase sales by as much as 2.5 percent a year.
Under the plan approved by franchisees, the full morning lineup won't be available all day. Restaurants will sell either muffin- or biscuit-based sandwiches, along with hot cakes, sausage burritos, fruit-and-yogurt parfaits, oatmeal and hash browns. McDonald's may get rid of other items to make room for breakfast, reports said.
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