BEIJING (dpa-AFX) - Mars Incorporated announced a global strategic business partnership with Alibaba Group. All of Mars' brands in China will be available on all Alibaba platforms including Tmall.com and Rural Taobao. Mars will leverage Alibaba's marketing services, media properties, mobile reach, big data and consumer insights to directly engage with its consumers. Alibaba's supply chain management and logistics network will also help expand Mars' efficiency and reach.
The companies are also partnering to create an e-commerce food safety program that benefits consumers and the broader consumer goods industry, through a collaboration with Mars' Global Food Safety Center in China.
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