VIENNA (dpa-AFX) - Backtracking on its early announcements on digital privacy, WhatsApp is planning to share member information, phone numbers and analytical data with Facebook, to make revenue from the platform.
WhatsApp, which has more than one billion users, believes that the sharing of data can help in better friend suggestions and relevant ads.
In a blogpost WhatsApp said 'We want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam.'
Two years ago when Facebook acquired WhatsApp, Co-founder Jan Koum has declared that the deal would not affect its digital privacy. The change in policy might lead to legal battles in several countries. Many of the European countries are really concerned about the protection of personal data.
Copyright RTT News/dpa-AFX