CUPERTINO (dpa-AFX) - Apple Inc.'s (AAPL) CEO Tim Cook is actually pleased with 'off the charts' sales growth of Apple Watch.
Cook told Reuters that sales of the Apple Watch to consumers set a record during the first week of holiday shopping, while the current quarter sales is on track to be the best ever for the device.
Cook comments were on response to Reuters query about the device's sell-through - a measure of how many units are sold to consumers.
The Cupertino, California-based tech giant statement follows a Monday's report from research firm IDC that reported Apple sold 1.1 million units of the Apple Watch during the third quarter of 2016, down 71 percent from the year-ago quarter.
'Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,' Cook wrote.
'Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch,' he said.
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