WASHINGTON (dpa-AFX) - Nivea pulled an ad of a deodorant that featured the phrase 'white is purity' across an image of a woman wearing a white robe.
The company decided to remove the ad after it received widespread backlash in the social media. Nivea's 'white is purity' ad was created to promote their Invisible For Black & White deodorant.
The ad was posted on the brand's Middle East Facebook page for two days, however, after the uproar on social media the company decided to remove it on Tuesday.
'We are deeply sorry to anyone who may take offense to this specific post. After realizing that the post is misleading, it was immediately withdrawn,' Nivea said in a statement. 'Diversity and equal opportunity are crucial values of Nivea.'
The controversial lines were part of the post: 'Keep it clean, keep it bright. Don't let anything ruin it. Invisible'
Copyright RTT News/dpa-AFX