NEW YORK, June 3 /PRNewswire-FirstCall/ -- Scholastic, a leading preK-12 educational publisher and global children's publishing and media company, today announced the appointment of Frank White to Director, New York City for Scholastic Education. White, who began his career 20 years ago as a 4th grade teacher in New York City, will bring his extensive experience in education technology and publishing as well as his knowledge of educational needs in the New York City area, to pursue opportunities in the region for Scholastic programs and classroom materials. In this newly created position, Frank White will report to Scott Bowker, Vice President of Sales, Scholastic Education.
"As a global education leader headquartered in New York City, Scholastic is committed to serving the City's 1.1 million school-age children and their teachers and parents. Frank understands the needs of the New York area schools and will help district leaders recognize Scholastic as the source for the best educational materials that help teachers meet the needs of the vast and widely varied student population," said Margery Mayer, President, Scholastic Education. "His broad experience will serve Scholastic well as we continue to develop and deliver innovative education technology programs that are proven to raise student achievement and classroom materials that support literacy development."
With his extensive background in K-12 educational sales, assessment, business development and technology sales, and marketing management, Frank White will help expand the reach of a wide range of Scholastic programs and classroom materials as well as professional development tools and resources for teachers. He will provide valuable feedback from the field to the Education division marketing and product development teams to support Scholastic's continuing leadership and growth in education technology.
Prior to joining Scholastic, Frank White was President of The E2 Consulting Group in New York City, focusing on market analysis and concept development services for information and instructional technology companies. He spent several years handling assessment and technology sales in New York City and the northeast for ACTV, Inc., and Kaplan Learning. Previously, Mr. White worked as regional marketing manager for Jostens, Inc. and as a sales representative with major publishers in New York City.
Frank White holds a Bachelor of Science degree in Education from City College of New York.
About Scholastic
Scholastic Corporation is the world's largest publisher and distributor of children's books. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct- to-home continuity programs; retail stores, schools, libraries, and television networks; and the Company's Internet Site, http://www.scholastic.com/.
Scholastic Corporation
"As a global education leader headquartered in New York City, Scholastic is committed to serving the City's 1.1 million school-age children and their teachers and parents. Frank understands the needs of the New York area schools and will help district leaders recognize Scholastic as the source for the best educational materials that help teachers meet the needs of the vast and widely varied student population," said Margery Mayer, President, Scholastic Education. "His broad experience will serve Scholastic well as we continue to develop and deliver innovative education technology programs that are proven to raise student achievement and classroom materials that support literacy development."
With his extensive background in K-12 educational sales, assessment, business development and technology sales, and marketing management, Frank White will help expand the reach of a wide range of Scholastic programs and classroom materials as well as professional development tools and resources for teachers. He will provide valuable feedback from the field to the Education division marketing and product development teams to support Scholastic's continuing leadership and growth in education technology.
Prior to joining Scholastic, Frank White was President of The E2 Consulting Group in New York City, focusing on market analysis and concept development services for information and instructional technology companies. He spent several years handling assessment and technology sales in New York City and the northeast for ACTV, Inc., and Kaplan Learning. Previously, Mr. White worked as regional marketing manager for Jostens, Inc. and as a sales representative with major publishers in New York City.
Frank White holds a Bachelor of Science degree in Education from City College of New York.
About Scholastic
Scholastic Corporation is the world's largest publisher and distributor of children's books. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct- to-home continuity programs; retail stores, schools, libraries, and television networks; and the Company's Internet Site, http://www.scholastic.com/.
Scholastic Corporation
© 2004 PR Newswire
