MERRIMACK, N.H. and LAS VEGAS, Dec. 6 /PRNewswire-FirstCall/ -- Running the tables this Holiday season, specialty retailer Brookstone, Inc. has teamed up with poker legend and best-selling author Doyle "Texas Dolly" Brunson to launch a premiere line of poker products and promote Brunson's highly anticipated new book Super/System 2.
Beginning today, poker fans around the country can register to win a limited, autographed copy of Brunson's Super/System 2 by logging onto http://www.brookstone.com/ and typing "Doyle Brunson" in the search box.
In addition, Brunson will conduct a book signing and poker exhibition on Thursday, Dec. 9, from 2-4 p.m. at the Brookstone store at Rockefeller Center in New York. Brunson will sign advance copies of Super/System 2 while they last and will play Texas Hold'em poker using Brookstone's premiere Professional Poker Set with randomly selected people who attend the book signing.
"Brookstone is pleased to be the only retailer in the entire country to offer customers a chance to purchase or win a limited, advance copy of this highly anticipated new book by Doyle Brunson, the renowned patriarch of modern poker," Brookstone Chairman, President and Chief Executive Officer Michael Anthony said. "We feel this partnership with Mr. Brunson underscores Brookstone's position in the marketplace as the retailer of choice for Holiday gifts and complements our premiere line of authentic poker products, including our Professional Poker Set."
"I've been a fan of Brookstone for many years and believe the retailer is a great venue to promote Super/System 2 to a customer base that is accustomed to innovation and quality," Doyle Brunson said. "I'm looking forward to making the insight and experience contained in Super/System 2 available to players of all levels who want to learn more about how to play and increase their chances of winning at the wonderful game of poker."
Brookstone's premiere Holiday poker lineup includes the Professional Poker Set ($125), which features 400 professional weight chips at 11.5 grams and five instructional cards in a deluxe felt-lined carrying case, as well as a variety of other poker products that range from casino sets, to card shufflers to electronic handheld games.
Super/System 2, Brunson's updated guide that includes new strategies, games and insight from Brunson and other well-known poker pros, is not available for sale in any stores. The only way to receive a copy is by accumulating Action Points at http://www.doylesroom.com/. Details are explained on the site. People who attend the book signing at the Brookstone store at Rockefeller Center in New York can buy advance copies while they last, and Brookstone will give away 100 autographed copies to randomly selected entrants who register online at http://www.brookstone.com/.
About Brookstone, Inc.
Brookstone, Inc. is a specialty retailer that operates 286 Brookstone Brand stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates five stores under the Gardeners Eden Brand, and a direct marketing business that consists of three catalogs titles -- Brookstone, Hard-to-Find Tools and Gardeners Eden -- as well as e- commerce web sites at http://www.brookstone.com/ and http://www.gardenerseden.com/.
About Doyle Brunson
Doyle Brunson, affectionately known as "Texas Dolly," has reigned over five decades of poker and has sold more than 300,000 copies of his definitive poker guide Super System around the world. His book has gained the respect of both fellow poker pros and serious amateurs who love the game. Brunson, one of the most important figures in the history of poker, continues to promote gambling as a respectable profession. As a member of the world renowned Poker Hall of Fame, he has won nine gold bracelets in the World Series of Poker and claimed poker's biggest prize -- the main-event World Championship -- back-to- back in 1976 and 1977.
CONTACT: Robert Padgett Julie Nathanson Brookstone Rogers and Cowan Office: (603) 577-8097 Office: (310) 854-8191 Mobile: (617) 620-7336 Mobile: (310) 200-0983 rpadgett@brookstone.com jnathanson@rogersandcowan.com
Brookstone, Inc.
Beginning today, poker fans around the country can register to win a limited, autographed copy of Brunson's Super/System 2 by logging onto http://www.brookstone.com/ and typing "Doyle Brunson" in the search box.
In addition, Brunson will conduct a book signing and poker exhibition on Thursday, Dec. 9, from 2-4 p.m. at the Brookstone store at Rockefeller Center in New York. Brunson will sign advance copies of Super/System 2 while they last and will play Texas Hold'em poker using Brookstone's premiere Professional Poker Set with randomly selected people who attend the book signing.
"Brookstone is pleased to be the only retailer in the entire country to offer customers a chance to purchase or win a limited, advance copy of this highly anticipated new book by Doyle Brunson, the renowned patriarch of modern poker," Brookstone Chairman, President and Chief Executive Officer Michael Anthony said. "We feel this partnership with Mr. Brunson underscores Brookstone's position in the marketplace as the retailer of choice for Holiday gifts and complements our premiere line of authentic poker products, including our Professional Poker Set."
"I've been a fan of Brookstone for many years and believe the retailer is a great venue to promote Super/System 2 to a customer base that is accustomed to innovation and quality," Doyle Brunson said. "I'm looking forward to making the insight and experience contained in Super/System 2 available to players of all levels who want to learn more about how to play and increase their chances of winning at the wonderful game of poker."
Brookstone's premiere Holiday poker lineup includes the Professional Poker Set ($125), which features 400 professional weight chips at 11.5 grams and five instructional cards in a deluxe felt-lined carrying case, as well as a variety of other poker products that range from casino sets, to card shufflers to electronic handheld games.
Super/System 2, Brunson's updated guide that includes new strategies, games and insight from Brunson and other well-known poker pros, is not available for sale in any stores. The only way to receive a copy is by accumulating Action Points at http://www.doylesroom.com/. Details are explained on the site. People who attend the book signing at the Brookstone store at Rockefeller Center in New York can buy advance copies while they last, and Brookstone will give away 100 autographed copies to randomly selected entrants who register online at http://www.brookstone.com/.
About Brookstone, Inc.
Brookstone, Inc. is a specialty retailer that operates 286 Brookstone Brand stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates five stores under the Gardeners Eden Brand, and a direct marketing business that consists of three catalogs titles -- Brookstone, Hard-to-Find Tools and Gardeners Eden -- as well as e- commerce web sites at http://www.brookstone.com/ and http://www.gardenerseden.com/.
About Doyle Brunson
Doyle Brunson, affectionately known as "Texas Dolly," has reigned over five decades of poker and has sold more than 300,000 copies of his definitive poker guide Super System around the world. His book has gained the respect of both fellow poker pros and serious amateurs who love the game. Brunson, one of the most important figures in the history of poker, continues to promote gambling as a respectable profession. As a member of the world renowned Poker Hall of Fame, he has won nine gold bracelets in the World Series of Poker and claimed poker's biggest prize -- the main-event World Championship -- back-to- back in 1976 and 1977.
CONTACT: Robert Padgett Julie Nathanson Brookstone Rogers and Cowan Office: (603) 577-8097 Office: (310) 854-8191 Mobile: (617) 620-7336 Mobile: (310) 200-0983 rpadgett@brookstone.com jnathanson@rogersandcowan.com
Brookstone, Inc.
© 2004 PR Newswire
