EDMONTON, Alberta, Jan. 19 /PRNewswire-FirstCall/ -- Firelight Corporation (TSX Venture: FRL; OTC Pink Sheets: FLGHF) announces that it has acquired substantially all of the assets, intellectual property rights and goodwill of Slotline Golf, Inc.'s golf club and putter business. Terms of the deal were not announced, but the sale to Firelight includes the right to use the "Slotline" name and to manufacture and market all pre-existing models/designs of the sellers.
Slotline Golf, Inc. is a privately-held company headquartered in Long Beach, California, and prior to stepping away from the golf putter business, was a leader in the golf putter industry for over 20 years, selling in excess of one million "Inertial" and other model putters. Firelight expects to introduce the first new Slotline putter models at the PGA Show in Orlando, Florida late-January 2005. Firelight intends to begin selling the new putters to the public through specialty retailers worldwide in the second quarter of this year. Jay D. Haber, Chairman and Chief Executive Officer of Firelight, said, "This is an important step for Firelight as Slotline has been a mainstay among golf enthusiasts for a quarter of a century. We [Firelight] hope to bring back the unparalleled quality and innovative designs that made Slotline a household name among millions of golfers." Mr. Haber further noted that "the Slotline putters are a significant complement to the products which Firelight is currently distributing, including our Butch Harmon line of golf teaching videos. In addition, Firelight has also had preliminary contacts with several high profile professional golfers to participate in the direct response marketing campaign which Firelight intends to begin in the near future to actively market and distribute the Slotline products to the public."
The Duran Group, LLC, a nationally-known golf and sports-related, product marketing firm in Los Angeles, California, is already developing and will supervise the implementation of Firelight's marketing campaign for the Slotline putters. Tony Duran, President of The Duran Group, LLC, stated: "Slotline is an exciting brand of putters that is known around the world. We are well into the process of reintroducing new and certain 'classic' Slotline putter models. Combined with Firelight's other golf products already being offered to the public, Firelight must now be seriously considered as a player in the golf industry."
In addition to acquiring all of Slotline operating assets, Firelight has entered into a design agreement with Duke Duclos, the founder of Slotline Golf, Inc., for the design of a minimum of five new Slotline putters for immediate introduction into the marketplace. Mr. Duclos commented that "Firelight's significant contacts within the golf industry and commitment to producing a superior product line" were the principal reasons that he decided to join forces with Firelight as opposed to any other competitor. Mr. Duclos also said, "I am tremendously excited about the opportunity to focus strictly on new putter designs and leave the production and marketing responsibilities for the Slotline putter series to others. I truly believe that this step will further improve the quality of the product carrying the 'Slotline' name to the golfing world."
Firelight Corporation is a communication, marketing and media company with offices in Edmonton, Alberta, Canada and Houston, Texas, specializing in premier products that enhance the outdoor lifestyle. Through the use of high profile personalities in the fields of golf, fishing and baseball, Firelight produces programs, instructional videos and distributes products that ignite customers to become better and more active participants in the outdoor experience. Firelight has an exclusive arrangement with the world-renowned golf instructor, Butch Harmon to produce instructional golf videos. Firelight has completed shooting and is in the process of editing a sequel to "Butch Harmon's Ultimate Golf" series, which was recently named the "Best Overall" instructional golf video by Travel and Leisure Golf Magazine. Firelight intends to introduce the sequel at the PGA Show and begin marketing the video in the second quarter of 2005.
Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks associated with Firelight's business, its competition, its financing and the completion of certain transactions under consideration by Firelight, as detailed in Firelight's filings with SEDAR.
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
Firelight Corporation
Slotline Golf, Inc. is a privately-held company headquartered in Long Beach, California, and prior to stepping away from the golf putter business, was a leader in the golf putter industry for over 20 years, selling in excess of one million "Inertial" and other model putters. Firelight expects to introduce the first new Slotline putter models at the PGA Show in Orlando, Florida late-January 2005. Firelight intends to begin selling the new putters to the public through specialty retailers worldwide in the second quarter of this year. Jay D. Haber, Chairman and Chief Executive Officer of Firelight, said, "This is an important step for Firelight as Slotline has been a mainstay among golf enthusiasts for a quarter of a century. We [Firelight] hope to bring back the unparalleled quality and innovative designs that made Slotline a household name among millions of golfers." Mr. Haber further noted that "the Slotline putters are a significant complement to the products which Firelight is currently distributing, including our Butch Harmon line of golf teaching videos. In addition, Firelight has also had preliminary contacts with several high profile professional golfers to participate in the direct response marketing campaign which Firelight intends to begin in the near future to actively market and distribute the Slotline products to the public."
The Duran Group, LLC, a nationally-known golf and sports-related, product marketing firm in Los Angeles, California, is already developing and will supervise the implementation of Firelight's marketing campaign for the Slotline putters. Tony Duran, President of The Duran Group, LLC, stated: "Slotline is an exciting brand of putters that is known around the world. We are well into the process of reintroducing new and certain 'classic' Slotline putter models. Combined with Firelight's other golf products already being offered to the public, Firelight must now be seriously considered as a player in the golf industry."
In addition to acquiring all of Slotline operating assets, Firelight has entered into a design agreement with Duke Duclos, the founder of Slotline Golf, Inc., for the design of a minimum of five new Slotline putters for immediate introduction into the marketplace. Mr. Duclos commented that "Firelight's significant contacts within the golf industry and commitment to producing a superior product line" were the principal reasons that he decided to join forces with Firelight as opposed to any other competitor. Mr. Duclos also said, "I am tremendously excited about the opportunity to focus strictly on new putter designs and leave the production and marketing responsibilities for the Slotline putter series to others. I truly believe that this step will further improve the quality of the product carrying the 'Slotline' name to the golfing world."
Firelight Corporation is a communication, marketing and media company with offices in Edmonton, Alberta, Canada and Houston, Texas, specializing in premier products that enhance the outdoor lifestyle. Through the use of high profile personalities in the fields of golf, fishing and baseball, Firelight produces programs, instructional videos and distributes products that ignite customers to become better and more active participants in the outdoor experience. Firelight has an exclusive arrangement with the world-renowned golf instructor, Butch Harmon to produce instructional golf videos. Firelight has completed shooting and is in the process of editing a sequel to "Butch Harmon's Ultimate Golf" series, which was recently named the "Best Overall" instructional golf video by Travel and Leisure Golf Magazine. Firelight intends to introduce the sequel at the PGA Show and begin marketing the video in the second quarter of 2005.
Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks associated with Firelight's business, its competition, its financing and the completion of certain transactions under consideration by Firelight, as detailed in Firelight's filings with SEDAR.
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
Firelight Corporation
© 2005 PR Newswire
