IRVING, Texas, Feb. 9 /PRNewswire/ -- Targetbase, a top 10 direct marketing agency in the U.S., today announced the appointment of Sandi Means as Executive Vice President, Client Operations. Means is creating a seamless new operational model that will result in Targetbase's best-in-class direct marketing solutions deploying more quickly and efficiently for clients.
David Scholes, President and CEO of Targetbase, commented, "Sandi's notable talents and experience in operations will be a boon both to Targetbase and to our clients. With her focus on streamlining processes and maximizing the contribution of every department, we expect our clients to realize both impressive savings and improved results in their direct marketing programs.
He continued, "We know she will bring our clients continually higher levels of value in terms of faster solution delivery, cost economies, simplified processes and clearer communications."
Prior to joining Targetbase, Sandi Means was Chief Operating Officer of TracyLocke, where she is credited with developing services that added significant value to clients and the agency. During her five years at TracyLocke, the agency doubled in size.
Means has also served as Managing Director for DDB Promotions in L.A. and as Creative Director at Integer in Denver. Her diverse promotional, creative and operational background enables her to add extraordinary value to every project she undertakes, since she has hands-on experience in the various facets of an agency's operations.
Says Means, "Targetbase is an exciting place to work, in today's insight- driven marketing environment. Our analytical expertise is second to none, and it is my goal to drive the efficiencies on the operational side that will make Targetbase the most responsive, cost-effective direct marketing agency in the business."
About Targetbase
Targetbase (http://www.targetbase.com/ ) is a leading direct marketing agency that turns data into profits. Targetbase employs a unique set of world-class marketing tools designed to help its clients maximize the value of each customer. The company uses its proven methodologies to manage data and provide analysis and segmentation to reveal actionable customer knowledge. These insights are then activated by creative direct marketing executions in all lines of media, resulting in campaigns that are consistently effective and measurable. Targetbase has created major competitive advantages for some of the most successful brands in the world.
Targetbase has its headquarters in Dallas, TX and an office in Greensboro, NC.
Targetbase is a part of Omnicom Group Inc. (http://www.omnicomgroup.com/ ). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Targetbase
David Scholes, President and CEO of Targetbase, commented, "Sandi's notable talents and experience in operations will be a boon both to Targetbase and to our clients. With her focus on streamlining processes and maximizing the contribution of every department, we expect our clients to realize both impressive savings and improved results in their direct marketing programs.
He continued, "We know she will bring our clients continually higher levels of value in terms of faster solution delivery, cost economies, simplified processes and clearer communications."
Prior to joining Targetbase, Sandi Means was Chief Operating Officer of TracyLocke, where she is credited with developing services that added significant value to clients and the agency. During her five years at TracyLocke, the agency doubled in size.
Means has also served as Managing Director for DDB Promotions in L.A. and as Creative Director at Integer in Denver. Her diverse promotional, creative and operational background enables her to add extraordinary value to every project she undertakes, since she has hands-on experience in the various facets of an agency's operations.
Says Means, "Targetbase is an exciting place to work, in today's insight- driven marketing environment. Our analytical expertise is second to none, and it is my goal to drive the efficiencies on the operational side that will make Targetbase the most responsive, cost-effective direct marketing agency in the business."
About Targetbase
Targetbase (http://www.targetbase.com/ ) is a leading direct marketing agency that turns data into profits. Targetbase employs a unique set of world-class marketing tools designed to help its clients maximize the value of each customer. The company uses its proven methodologies to manage data and provide analysis and segmentation to reveal actionable customer knowledge. These insights are then activated by creative direct marketing executions in all lines of media, resulting in campaigns that are consistently effective and measurable. Targetbase has created major competitive advantages for some of the most successful brands in the world.
Targetbase has its headquarters in Dallas, TX and an office in Greensboro, NC.
Targetbase is a part of Omnicom Group Inc. (http://www.omnicomgroup.com/ ). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Targetbase
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