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PR Newswire
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Manhattan Associates Delivers for British Land at Meadowhall


LONDON and ATLANTA, March 16 /PRNewswire-FirstCall/ -- Manhattan Associates(R), Inc. , the global leader in supply chain execution and optimisation solutions, today announced that British Land has implemented Manhattan Associates' Warehouse Management for Windows solution to run its Accelerated Response Centre (ARC) at Meadowhall Shopping Centre in Sheffield, Northern England.

The ARC at Meadowhall was launched in 2002 by British Land as a unique 'off-site' fulfilment facility to serve retailers operating stores within Meadowhall. It is located within walking distance of the shopping centre and offers unlimited storage space, along with 'pre-retail' services such as de- shrouding, hanging and security tagging, to the Meadowhall retailers. The ARC occupies 24,000 square feet of warehousing space and has served in excess of 70 retailers. The sophisticated stock control and distribution system offers unparalleled visibility of stock to the retailers as well as flexibility of rapid replenishment, allowing retailers to make maximum use of their store space.

British Land, Meadowhall's parent company, made the decision to install a warehouse management system in May 2004 following consultation with the retailers operating at the Meadowhall site. The ARC had been running on a largely manual system, although some retailers used their own stock control systems. 'Once we had decided to implement a solution for the warehouse as a whole, we moved very fast,' explained Vanessa Hope, business development manager at British Land. 'We sent out an invitation to tender and selected our preferred solution a month later.'

The Manhattan Associates Warehouse Management solution, operating on Microsoft's Windows platform, was selected from a shortlist of four vendors. 'There were several factors behind our decision to go with Manhattan Associates,' said Hope. 'The solution was extremely scalable so we could be confident that it would grow with our clients' demands. It was also the only one to provide genuine real-time visibility of stock and orders. One or two of the other solutions had new features claiming to offer this, but Manhattan Associates was able to demonstrate it working in practice. Warehouse Management for Windows' eXchange module, leveraging Microsoft .NET's Web services architecture, allows data within the warehouse management solution to be shared with external parties. This means that not only the retailers at Meadowhall, but also their head offices, can see at a glance how the stock levels are doing at the ARC.'

'Every one of our customers is offered a tailor-made service,' continued Hope, 'so another key attribute of Manhattan Associates' Warehouse Management solution for Windows is that it can support an entirely separate set of business requirements for each retailer. It can also be linked easily into the different host systems operated by the retailers. We offer everyone the option of integration with their electronic sales system. To achieve all of this, Manhattan Associates offered an excellent project team -- the people are skilled and available.'

Like any retail-focused operation, the ARC at Meadowhall needs to be able to adapt quickly to seasonal changes and have flexibility around employee levels dependent on the time of year. Ease of training was therefore another key factor in Manhattan Associates' favour. The ARC at Meadowhall also offers high quality service level agreements (SLAs) to its retail customers, so the performance of warehouse personnel is crucial. 'The warehouse management solution includes extremely accurate labour management and productivity monitoring,' added Hope. 'We can track how long it takes us to complete a particular task, which is essential to maintaining our SLAs for our retailers.'

The ARC has transformed the stock control process for retailers at Meadowhall. Deliveries have been reduced drastically as retailers can take advantage of the proximity of their storage space, receiving perhaps one large delivery a week to the ARC itself, then replenishing the stores on a daily, in some cases even hourly, basis. This brings the obvious ecological advantage of fewer lorries, a benefit augmented by British Land's recycling of all dry waste.

'The ARC at Meadowhall is a great example of how retailers can benefit from an integrated warehouse management solution,' comments Jeff Baum, senior vice president, International, at Manhattan Associates. 'The Meadowhall retailers are enjoying an unprecedented ability to meet the ever-changing needs of their customers. We're delighted to have been chosen to be at the heart of such a textbook project.'

About British Land

British Land's opportunistic but risk-averse strategy seeks to achieve long-term growth in shareholder value by:

- focusing on prime assets in the office and retail sectors; - creating exceptional long-term investments with strong covenants, long lease profiles and growth potential; - enhancing property returns through active management and development; and - maximising equity returns through optimal financing and joint ventures.

The key to high returns is flexibility, both in terms of business organisation and financing to take advantage of shifts in the property market.

About Manhattan Associates

Manhattan Associates, Inc., is the global leader in providing supply chain execution and optimisation solutions. It enables operational excellence through its warehouse, transportation, distributed order management, reverse logistics and trading partner management applications, as well as its RFID, performance management and event management capabilities. These Integrated Logistics Solutions(TM) leverage state-of-the-art technologies, innovative practices and our domain expertise to enhance performance, profitability and competitive advantage. Manhattan Associates has licensed more than 900 customers representing more than 1,600 facilities worldwide, which include some of the world's leading manufacturers, distributors and retailers. For more information about Manhattan Associates, visit http://www.manh.com/ .

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© 2005 PR Newswire
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