CINCINNATI, June 7 /PRNewswire/ -- Let's face it -- getting a stain on your favorite shirt or tie can ruin your day but there's good news on the way. This May, Tide is coming to the rescue with new Tide to Go -- the brand's first-ever portable stain removal pen to instantly remove many fresh food and drink stains when and where they happen.
This is a relief to Americans surveyed by Opinion Research Corporation who had something to say about the stain game. Some of the worst occasions for an unexpected stain included an important job interview (57%), weddings and first dates. And they get emotional about spills and spots too -- food and beverage stains most often made survey respondents feel frustrated (39%), embarrassed (32%), even angry (10%), and 29% of respondents say that their first impression of someone with a stain is that they are clumsy.
The most exciting benefit of this innovative solution is it works instantly to eliminate stains that unexpectedly occur on the road, with the kids or while out with friends. Tide to Go dries quickly without leaving watermarks, is safe to use on most colorfast, machine washable and dry cleanable fabrics, and is also designed for multiple uses. Overall, Tide to Go simplifies consumers' lives -- there's just no need to rush to the laundry room whenever they are faced with stains.
"There is never a good time to get a stain so consumers want to deal with them when and where they happen. Tide to Go satisfies this previously unmet consumer need," says Julie Woffington, Tide Brand Manager. "It's amazing to see how consumers react to the product. They are thrilled with the results and even more excited by the new found convenience of being able to beat stains while on the go."
According to survey respondents, 95% say they immediately try to remove an unexpected and unwanted stain on the go with solutions including water (37%), seltzer water (10%) and vinegar (3%). As for first impressions, stains don't make good ones -- 60% say their first reaction to a stain is to furiously rub it with whatever is handy, and 22% change their clothes. Tide to Go changes all of this and easily eliminates many fresh food and drink stains -- without the fuss -- in the just a few simple steps.
For best results follow steps 1-4. Here's how it works:
1. Remove excess residue from the stain.
2. Press the tip onto the stain several times to release some stain
remover solution onto the stain.
3. Rub tip gently across the stain to remove it.
4. If treated area will be exposed to direct sunlight, wipe with a damp
cloth or napkin to remove excess solution left on fabric.
Tide to Go is specifically designed to conquer many fresh food and drink stains including coffee, ketchup, BBQ sauce, soy sauce, soda, grape juice and tomato juice.
Beginning in late May 2005, Tide to Go will be available in most grocery, mass and club stores nationally. It will be available in a single-pack, 3-pack and 5-pack (club stores only) with suggested retail prices of $2.99, $6.99 and $8.99 respectively.
About Tide
Please visit http://www.tide.com/ for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.
About P&G
Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of about 110,000 employees working in almost 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
* Results are based on a telephone survey of 1,139 Americans aged 35-54, conducted by Opinion Research Corporation from March 24-April 4, 2005. The survey has a margin of error of plus or minus three percentage points.
