DALLAS, June 28 /PRNewswire-FirstCall/ -- Now through August 8, 2005, Blockbuster Inc. will donate $1 to the Boys & Girls Clubs of America for every new or renewed BLOCKBUSTER Rewards(R) membership sold in participating corporate BLOCKBUSTER(R) stores nationwide.
The "Reward the Future" promotion is a fundraiser supporting National KidsDay on August 7, 2005. National KidsDay, led by the Boys & Girls Clubs of America in partnership with KidsPeace, the National Center for Kids Overcoming Crisis, is a special day set aside each year to celebrate and honor America's children by encouraging adults to spend meaningful time with them. Blockbuster has raised more than $7 million for National KidsDay since 2002 and has been a corporate supporter of the Boys & Girls Clubs of America since 1999.
"The Boys & Girls Clubs of America are a positive force in the communities in which we operate, fueling the development and self esteem of today's youth," said Cynthia Hofmann, Blockbuster Vice President of Customer Programs. "We're proud to continue our support for the organization and important initiatives like National KidsDay."
The BLOCKBUSTER Rewards loyalty program, available at participating stores, enables members to earn free game and movie rentals throughout the year for doing what they love -- watching movies and playing games. For an annual membership fee of $9.95 plus tax (prices may vary by location), Rewards members receive:
* One new release movie or game rental free when they rent five movies
or games (limit twice a month)
* One non-new release movie rental free, when they rent one movie or
game Monday - Wednesday (unlimited)
* One non-new release free movie rental every month
About BLOCKBUSTER
Blockbuster Inc. is a leading global provider of in-home movies and game entertainment, with more than 9,100 stores throughout the Americas, Europe, Asia and Australia.
About Boys & Girls Clubs of America
Boys & Girls Clubs of America (http://www.bgca.org/ ) comprises a national network of more than 3,300 neighborhood-based facilities annually serving some 3.6 million young people, primarily from disadvantaged circumstances. Known as "The Positive Place for Kids," the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key Boys & Girls Clubs programs emphasize character and leadership development, education and career development, health and life skills, the arts, sports, fitness and recreation.
