MALIBU, Calif., July 27 /PRNewswire-FirstCall/ -- JAKKS Pacific, Inc. announced today that it has developed a liquid graphite pencil that is No. 2 compatible and never needs to be sharpened. UltraSharp(TM) pencils, marketed under the Company's Pentech(R) brand as well as under private label by retailers nationwide, is the latest example of how JAKKS adds innovation and technology to a traditional product and makes it better for today's consumers.
The UltraSharp wooden pencil does not need to be sharpened because it is filled with a patent pending formulation of liquid graphite, which lasts almost three times longer than a conventional wooden pencil. The UltraSharp pencil stands above popular mechanical pencils in three ways. First, it eliminates frustration over broken lead because the point will not break like lead does. Second, the pencil is equivalent to traditional No. 2 pencils, which is mandatory on standardized tests. Lastly, it erases like lead and will not tear paper, like the hard erasers on traditional pencils.
"We are pleased to offer this innovative, new writing instrument that could quite possibly change the way the world writes with pencils," said Kathleen Torrell, Senior Vice President of Marketing for Stationery, JAKKS Pacific, Inc. "The Ultra Sharp pencil is the perfect choice for the upcoming school year. Every SAT administered nationwide now includes a mandatory essay written in pencil, and the UltraSharp pencil is always sharp. It will be an invaluable tool, not only to the educational world, but also to the professional world."
Now students, architects, accountants, artists and more will have a new and cutting edge choice for their writing activities. Jakks Pacific will market these pencils in packs of three for the retail price of $2.99.
UltraSharp pencils are available now at retailers nationwide in the U.S. and other English-speaking territories. For more information on JAKKS Pacific's UltraSharp pencils, please go to http://www.jakkspacific.com/.
About JAKKS Pacific, Inc:
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JPI(TM) and Plug It In & Play TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit http://www.jakkspacific.com/.
This press release contains forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
CONTACT:
Anne-Marie Feliciano
JAKKS Pacific, Inc.
(310) 455-6245
© 2005 PR Newswire
