CARROLLTON, Texas, Sept. 27 /PRNewswire/ -- In less than a year, Home Interiors & Gifts has helped Meredith Corporation's lifestyle publication Siempre Mujer gain a foothold in Hispanic households.
Backed by a more than 30,000-member Hispanic sales force, home decor direct selling company Home Interiors & Gifts was in a unique position earlier this year to support Meredith's first foray into the Hispanic women's lifestyle market, Siempre Mujer which debuts its September/October 2005 issue on newsstands this month.
"Our partnership with Meredith's well-targeted Siempre Mujer was a natural fit and Home Interiors Hispanic consultants' passion for family, home and self improvement has created a unique and powerful marketing channel in the publishing industry," said Mike Lohner, president and CEO Home Interiors & Gifts. "Our consultants were thrilled by the opportunity to offer this magazine to their customers, and have confirmed first-hand in our recent market studies, how well this magazine hits the mark for Hispanic women's needs."
The marketing alliance between Home Interiors & Gifts and Meredith Corporation, the publisher of such well recognized titles as Better Homes and Gardens and Ladies' Home Journal magazines, began in January to gear up for this month's premiere of the bi-monthly Siempre Mujer. Home Interiors & Gifts Inc. utilized the expansive Hispanic segment of its sales force to offer subscriptions to Siempre Mujer directly to Hispanic women. As the premiere direct-selling company of home-related products, Home Interiors reaches approximately one million Hispanic households in the United States, Mexico and Puerto Rico.
Both Home Interiors & Gifts and Meredith are capitalizing on a rapidly growing Hispanic market that currently represents $600 billion in spending power and is expected to grow to $1 trillion by the year 2010.
"The Home Interiors Hispanic sales force and their clients are indeed the exact profile of our reader; a Hispanic woman that is truly making a difference in her community. She is the gatekeeper of her cultural traditions, decision-making and her family's dreams and hopes. We consider Home Interiors as part of our growing Hispanic family at Meredith," said Ruth Gaviria, Executive Director, and Publisher of Meredith's Hispanic Ventures.
In January 2004, Home Interiors & Gifts and the Meredith Corporation launched their strategic partnership by creating and selling a premier line of home decorating products under the Better Homes and Gardens brand name, offered exclusively through Home Interiors. Since the approximate 40-product launch, The Better Homes and Gardens Collection(R) has seen great success and has grown to include approximately 170 home decor products.
About Home Interiors & Gifts, Inc.
Home Interiors & Gifts, Inc., is a member of the Direct Selling Association and markets exclusive home decorative products through non- employee, independent decorating consultants in the United States, Puerto Rico, Mexico and Canada. Founded in 1957, the Dallas-based company reported sales of more than $550 million in 2004. Home Interiors & Gifts' premium brands include Thomas Kinkade(R), Boehm at Home(TM) and the Better Homes and Gardens Collection(R). For more information, please visit Home Interiors on the Web at http://www.homeinteriors.com/ .
About Meredith Corporation
Meredith (http://www.meredith.com/ ) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines -- including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Child, Fitness, and American Baby -- and approximately 150 special interest publications. Meredith owns or operates 14 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland, and an AM radio station.
Meredith has approximately 350 books in print and has established marketing relationships with some of America's leading companies including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith's consumer database, which contains approximately 80 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States reaching women at every life stage.
© 2005 PR Newswire
