What is a marketing dashboard? How do you build one?
What do you include? These questions and more are answered in
"Marketing by the Dashboard Light: How to Get More Insight, Foresight,
and Accountability from Your Marketing Investments" by Pat LaPointe.
Available now, the book provides a comprehensive overview into the
planning, design, construction and implementation of an effective
marketing dashboard. For those with an existing dashboard, there's
insight designed to help retool and focus dashboards for maximum
effect.
"Addressing the challenges of marketing measurement is a growing priority in this age of accountability," says author Pat LaPointe. LaPointe is managing partner of MarketingNPV, LLC, a Princeton-based firm specializing in the design and implementation of marketing dashboards to measure marketing effectiveness. "A well constructed marketing dashboard will provide a measurement framework designed to illustrate the economic and strategic value of marketing efforts."
"Marketing by the Dashboard Light" features insight from interviews conducted with CMO's from Fortune 100 companies including; Allstate, Charles Schwab, McDonald's Corporation, Hewlett Packard, Wachovia, Citibank, Home Depot, Pitney Bowes, Dow Corning, General Electric, and many others. Real-world examples, techniques, methods, and advice makes this book the comprehensive resource on marketing dashboards.
"Marketing by the Dashboard Light" can be purchased by visiting Amazon.com today.
About MarketingNPV, LLC
MarketingNPV(R) (www.MarketingNPV.com) builds marketing dashboards and improves marketing ROI by building the processes, tools, and skills within marketing teams to measure their financial return from marketing investments. MarketingNPV provides consulting and training, maintains an online archive of articles and resources, and publishes a quarterly journal, all to help marketers make smarter decisions and stronger cases to secure, allocate, or defend resources.
"Addressing the challenges of marketing measurement is a growing priority in this age of accountability," says author Pat LaPointe. LaPointe is managing partner of MarketingNPV, LLC, a Princeton-based firm specializing in the design and implementation of marketing dashboards to measure marketing effectiveness. "A well constructed marketing dashboard will provide a measurement framework designed to illustrate the economic and strategic value of marketing efforts."
"Marketing by the Dashboard Light" features insight from interviews conducted with CMO's from Fortune 100 companies including; Allstate, Charles Schwab, McDonald's Corporation, Hewlett Packard, Wachovia, Citibank, Home Depot, Pitney Bowes, Dow Corning, General Electric, and many others. Real-world examples, techniques, methods, and advice makes this book the comprehensive resource on marketing dashboards.
"Marketing by the Dashboard Light" can be purchased by visiting Amazon.com today.
About MarketingNPV, LLC
MarketingNPV(R) (www.MarketingNPV.com) builds marketing dashboards and improves marketing ROI by building the processes, tools, and skills within marketing teams to measure their financial return from marketing investments. MarketingNPV provides consulting and training, maintains an online archive of articles and resources, and publishes a quarterly journal, all to help marketers make smarter decisions and stronger cases to secure, allocate, or defend resources.
© 2005 Business Wire