LOS ANGELES, Jan. 6 /PRNewswire/ --
WHAT: Attendees of the Los Angeles Auto Show Saturday, January 7th are
in for a special treat from Dodge. Top Regional Mexican music
artist Lupillo Rivera will be making an appearance in the Dodge
exhibit between 4 PM and 6 PM. Rivera will be available to greet
fans, sign autographs and take photos.
Since April of 2005 Mr. Rivera has been part of a Dodge marketing
campaign aimed a reaching out to Hispanic consumers.
WHO: Regional Mexican music artist Lupillo Rivera
WHEN: Saturday, January 7, 2006 4:00 PM -- 6:00 PM
WHERE: Los Angeles Auto Show
Los Angeles Convention Center
Dodge exhibit, West Hall
S. Figueroa Street
Los Angeles, CA 90015
Auto Show admission required
DETAILS: In 2005 Dodge entered into a sponsorship with Regional Mexican
music artist Lupillo Rivera to star Spanish-language creative
for the California market. Rivera is featured in Dodge TV
commercials, radio spots, print ads, private concerts, meet and
greets and a picture of Rivera in his customized Dodge Ram on
the inside of his latest CD.
Additional information and news from DaimlerChrysler is available on the Internet at: http://www.media.daimlerchrysler.com/
