NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- Six Flags announced today that it has signed OgilvyOne Worldwide, the world's largest one-to-one marketing agency, to enhance and evolve its direct and interactive marketing efforts nationwide.
This new marketing partnership is part of Six Flags' strategy to increase company focus on customers and transform the entire park experience to be the number one destination for local family entertainment. OgilvyOne focuses on building positive customer relationships through data-driven communications that leverage customer feedback to deliver more personalized and relevant messages, invitations and experiences.
"We are thrilled to be working with the new management team at Six Flags," said Michelle Bottomley, general manager of consulting and client services, OgilvyOne. "There is tremendous equity in the parks -- and enormous customer loyalty to the Six Flags brand. Our first job is to help unlock the value of existing customer relationships through one-to-one marketing."
"We understand how critical it is to constantly improve our communication with our guests," said Mike Antinoro, Six Flags' Executive Vice President for Entertainment and Marketing. "We look forward to working with OgilvyOne to develop a variety of innovative communication solutions that will help us enhance the overall guest experience."
The company also announced that with its current multi-year contract with Detroit-based W.B. Doner and Company expiring in June, it is planning to put its account up for review.
"In an industry where much of the advertising tends to look the same, Doner has provided us with out-of-the-box thinking that has successfully cut through the clutter to create real awareness for the Six Flags brand on a national level," said Antinoro. "We're now in the process of analyzing every aspect of our business, and we're looking forward to Doner's participation in the process as we investigate how to most effectively build on this awareness."
Six Flags is the world's largest regional theme park company.
Forward Looking Statements:
The information contained in this news release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. These risks and uncertainties include, among others, the costs of reviewing and responding to the unsolicited offer and consent solicitation, and other impacts of the proposed offer on Six Flags' operations. Although Six Flags believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors, including factors impacting attendance, such as local conditions, events, disturbances and terrorist activities, risks of accidents occurring at Six Flags' parks, adverse weather conditions, general economic conditions (including consumer spending patterns), competition, pending, threatened or future legal proceedings and other factors could cause actual results to differ materially from Six Flags' expectations. Reference is made to a more complete discussion of forward-looking statements and applicable risks contained under the captions "Cautionary Note Regarding Forward-Looking Statements" and "Business - Risk Factors" in Six Flags' Annual Report on Form 10-K for the year ended December 31, 2004, which is available free of charge on Six Flags' website at http://www.sixflags.com/
