CHICAGO, Feb. 6 /PRNewswire/ -- Macy's Corporate Marketing, the marketing division of Macy's, has awarded the creative assignment of their national brand launch to JWT Chicago, it was announced today by Peter Sachse, President and Chief Marketing Officer.
"We saw many wonderful presentations from extremely talented agencies," stated Mr. Sachse. "JWT Store stood out from the crowd in their creative approach and understanding of our business needs."
"This is an extremely exciting time in Macy's long history, as the chain grows to more than 800 stores with last year's acquisition of The May Department Stores Company by Federated, and we can't wait to take on the challenge," said Ros King, JWT Chicago President.
About Federated Department Stores, Inc.
Federated Department Stores, Inc. with corporate offices in Cincinnati and New York is one of the nation's premier retailers. With the May Company's more than 490 department stores and more than 720 bridal and formalwear stores in 49 states, the District of Columbia, and Puerto Rico, Federated operates abut 950 department stores in 49 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's, Bloomingdale's, Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, Lord & Taylor, L.S. Ayres, Marshall Field's, Meier & Frank, Robinsons-May, Strawbridge's, the Jones Store, David's Bridal, After Hours Formalwear and Priscilla of Boston. The company also operates http://www.macys.com/ and Bloomingdale's By Mail.
About JWT
JWT, which celebrates its 142nd anniversary this year, ranks as the largest advertising agency brand in the United States and as the fourth largest full-service network in the world. Its parent company is WPP .
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