DealerTrack Launches SalesMaker, Industry's First Profit Management System

LAKE SUCCESS, N.Y., Feb. 11 /PRNewswire-FirstCall/ -- DealerTrack, Inc. today announced the launch of SalesMaker(TM), a groundbreaking technology solution that fully integrates sales, finance, inventory and desking to help automotive dealers structure the most profitable deals.

"Dealers are increasingly frustrated by working with multiple technology vendors, by systems that do not communicate with each other, and by the resulting inefficiencies and fractured workflow," said Vince Passione, President of DealerTrack, Inc. "SalesMaker is the industry's first profit management system, providing seamless integration from sales prospecting and desking through credit application, aftermarket sales and funding with eContracting. This solution is easy to use and readily customized to fit the way dealers actually work deals."

SalesMaker's comprehensive profit management system offers the following features:

-- Make the most profitable deal -- side-by-side view of lease, balloon and retail financing options. -- Structure any deal for any customer -- addresses prime and special finance segments. -- Reduce duplicate data entry -- data about the customer and the vehicle is available at every stage of a deal. -- Guaranteed data -- the accuracy of the data you present with SalesMaker is guaranteed. -- Complete inventory information -- uploaded, decoded and automatically booked out.

SalesMaker is so flexible that it can accommodate everyone from the most skilled automotive professional to brand-new employees. All of the data is available at every stage of the sales and financing process, making handoffs among dealership personnel completely seamless.

Passione said, "With SalesMaker, the dealer gets the advantage of complete integration to the full suite of DealerTrack products and functions. This streamlines the sales and finance process and will help our customers sell more cars and maximize per deal profitability."

About DealerTrack (http://www.dealertrack.com/)

DealerTrack is a leading provider of on-demand software and data solutions for the automotive retail industry in the United States. DealerTrack utilizes the Internet to link automotive dealers with banks, finance companies, credit unions and other financing sources, and other service and information providers, such as the major credit reporting agencies. DealerTrack has established a network of active relationships with over 21,000 automotive dealers, including over 80% of all franchised dealers; more than 200 financing sources, including the 20 largest independent financing sources in the United States and nine captive financing sources; and a number of other service and information providers to the automotive retail industry. DealerTrack's credit application processing product enables dealers to automate and accelerate the indirect automotive financing process by increasing the speed of communications between these dealers and their financing sources. DealerTrack's integrated subscription-based software products and services enable automotive dealer customers to receive valuable consumer leads, compare various financing and leasing options and programs, sell insurance and other aftermarket products, document compliance with certain laws and execute financing contracts electronically.

Safe Harbor for Forward-Looking and Cautionary Statements

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements include the expected benefits of DealerTrack's new products for DealerTrack's customers. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include: increased competitive pressure from other industry participants and the inability to execute any element of DealerTrack's business strategy, including selling additional products and services to existing and new customers; risks associated with DealerTrack's systems and networks, including security breaches and events beyond DealerTrack's control; the impact of the automotive retail industry on DealerTrack's business; the impact of Federal and state legislation on DealerTrack's business; DealerTrack's success in expanding its customer base and product and service offerings as well as in pursuing acquisitions and strategic alliances. Other factors which could materially affect such forward-looking statements can be found in DealerTrack's filings with the Securities and Exchange Commission, including the risk factors included in DealerTrack's Registration Statement on Form S-1 (File No. 333-126944). Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

CONTACT: Liz Zale DealerTrack, Inc. [phone] Malloy RF/Binder Partners [phone]

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