Southwest Airlines Invites Customers to Submit Love Stories for Contest

DALLAS, Feb. 14 /PRNewswire-FirstCall/ -- Southwest Airlines , known as the "LUV Airline," put out a special Valentine's Day invitation to Customers: Submit a story about how the LUV Airline played a key role in your love life!

"For years, we've received letters and calls from Customers letting us know that we truly are the LUV Airline, and we wanted to hear more about how our friendly Employees, low fares, or open seating policy helped Customers make their 'LUV Connection'," said Karen Wright, Manager of Loyalty Marketing.

The special invitation was delivered via e-mail to Members of Southwest's Rapid Rewards frequent flyer program yesterday, and more than 500 stories were submitted within the first eight hours. Today, the contest is available to all of our Customers via our weekly Click n Save e-mail and at: http://www.southwest.com/rapid_rewards/valentines_06/2006_valentines_landing.h tml?src=PR_rrval_021406

The contest requires written entries, along with a photo, to be submitted to [e-mail] through March 15, 2006. A panel of Southwest Employees will determine the top finalists, and top stories will be posted to southwest.com on or around April 1, 2006, where Customers and Members can then go online to vote for their favorite LUV Story. The story with the highest number of votes will win a Norwegian Cruise Line cruise for two and the chance to be featured on the homepage of http://www.southwest.com/ this summer! Customer voting will take place from April 1-15, 2006, and the winning story will be announced in early May.

http://www.southwest.com/
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