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PR Newswire
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Maximizer Software Ships Maximizer 9; Sales and Contact Management for Small Businesses and Individuals


VANCOUVER, Feb. 22 /PRNewswire-FirstCall/ -- Maximizer Software Inc., a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it is now shipping Maximizer 9. Maximizer 9 is a sales and contact manager designed to help individuals, home offices and small businesses succeed by helping them maximize their time, create satisfied customers, and increase sales.

"As a real estate professional, Maximizer has significantly increased the volume of my business, not only in terms of referrals, but also repeat business," said Diane Cardoso, Managing Broker, Prudential United Realty Jesani, a Vancouver, British Columbia-based real estate firm. "Past clients are coming back to me for their real estate needs because they appreciated the personalized service I was able to provide. The ability to recall even the smallest of details about my clients goes so far in this business and Maximizer helps me do this."

With Maximizer 9, users can easily manage and profile customers and prospects, track every sale from lead to close and maintain long-lasting relationships to increase repeat business. Highlights of Maximizer 9 include a new action planner for organizing and planning series of events, highly- tailored and easy-to-use reporting with Crystal Reports XI Professional and improved synchronization to Microsoft Outlook and the most popular handheld PDA devices.

"Maximizer 9 is designed to give small businesses and individuals ready access to powerful sales and contact management functionality in an easy-to- use and very cost effective out-of-the-box system," said Tom Bennett, Office of the President & Chief Technology Officer, Maximizer Software Inc. "With enhanced business intelligence features, integration of popular productivity tools such as Microsoft Outlook and Intuit QuickBooks and improved synchronization with the leading handheld PDA devices, small businesses and home offices have never been better positioned for success."

New and enhanced features of Maximizer 9 include:

Maximizer's new Action Planner: allowing users to stay organized by planning a series of tasks and appointments to make sure that nothing slips through the cracks.

Improved Microsoft Outlook & Handheld PDA Synchronization: providing 2-way synchronization with Maximizer and Outlook calendars. Improved wireless device synchronization gives users the ability to synchronize customer and schedule information using many of the most popular wireless devices including RIM BlackBerry, Pocket PC and Palm OS devices.

Streamlined Opportunity Management: lets users create an opportunity for every potential sales deal - and track the probability of closure throughout the sales cycle.

Improved User-Defined Fields: makes profiling customers and other key activities easier with categorized, user-defined fields organized in the way that the salesperson prefers.

Enhanced BI and Reporting: more than 100 pre-configured reports and the addition of Crystal Reports XI Professional - a wizard that walks users through the steps required to create highly-personalized reports.

Improved CTI (Computer Telephony Integration): lets users call contacts right from within Maximizer and automatically bring up the profile of incoming calls.

Improved Data Integrity Controls: allows users to specify the way they want contact information to be checked for duplicates in the system and ensure that a consistent methodology is followed when entering contact information into the system.

Availability

Maximizer 9 is now available directly from Maximizer Software, or through a global network of Business Partners:

http://www.maximizer.com/partners/find_bp.html Pricing Maximizer 9 is available at the single user price of $229. About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,000 Maximizer Enterprise(TM) customers and over one million Maximizer(TM) users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at http://www.maximizer.com/.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Media contact: Craig Clark Corporate Communications Maximizer Software Inc. Direct: 604.639.3608cclark@maximizer.com

© 2006 PR Newswire
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