NEW YORK, March 10 /PRNewswire/ -- The Economist Intelligence Unit, the world leader in global business intelligence, and its events division, Economist Conferences, is proud to announce that Allstate Insurance Company will be sharing the results of a unique partnership between marketing and technology at the Fourth Annual Marketing Roundtable on March 14th and 15th at the Waldorf=Astoria Hotel. Michael Roche, senior vice president, Protection Technology and Administration and Joe Tripodi, chief marketing officer and senior vice president of Allstate, will discuss "How IT Helps Save Marketing from Itself."
Allstate's latest product offering, Allstate(R) Your Choice Auto Insurance is one with strong roots in the partnership of Allstate's marketing and IT chiefs. It exemplifies how two distinct teams, can come together to drive innovation within an otherwise commoditized industry. The product came to fruition based on the results of consumer research conducted by Allstate's marketing team, but could not have been put into place without the power of their IT team. This personalized approach to auto insurance is not only mining the gap between marketing and IT as they work together to solve customer's needs, but also changing the face of the auto insurance industry. Allstate(R) Your Choice Auto Insurance began rolling out nationwide in 2004, and is currently available in over 32 states with new innovations and more states planned.
"Changing the face of insurance for consumers does not happen overnight and it certainly doesn't happen without the highest levels of cooperation and integration within an organization," said Joe Tripodi, CMO Allstate. "Mike and I hope that the story of our partnership at Allstate and the results we are driving for the business will serve as inspiration for the next generation of marketing and IT professionals."
The Fourth Annual Marketing Roundtable, Creating Fresh Ways to Engage Customers, will be held at the Waldorf=Astoria Hotel on March 14th and 15th 2006. Recognizing the challenges Chief Marketing Officers (CMOs) face in keeping up with fast-moving customers and technology, this event aims to help navigate some of these issues and offer solutions based on the expertise of industry leaders.
Other confirmed speakers for the event include John Hayes, Executive Vice President and CMO, American Express; Jim Speros, CMO, Ernst & Young; Patrick Keane, Director of Field Marketing and Sales Strategy, Google; Amy Stanton, Senior Vice President and CMO, Martha Stewart Living Omnimedia; Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth; and Mark Kennedy, Chief Strategy Officer, Landor Associates.
Starting with the first event in 2002, the New York City event has provided marketers around the world with the opportunity to learn about trends and emerging marketing techniques, while networking with high-profile speakers.
For more information on the event, please visit http://www.economistconferences.com/ .
About Economist Conferences
The Economist Intelligence Unit is the world leader in global business intelligence. It is the business-to-business arm of The Economist Group, which publishes The Economist newspaper. Economist Conferences, a division of the Economist Intelligence Unit, is the leading provider of international forums for senior executives seeking new insights into strategic issues. These meetings include industry conferences, management events and government roundtables held around the world. Each meeting organized by Economist Conferences delivers objective and informed analysis. They provide unusually high-level forums where senior executives can gain insights, exchange views and compare strategies.
About Allstate
Now celebrating the 75th anniversary of the founding of Allstate Insurance Company, The Allstate Corporation is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate(R)" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,100 exclusive agencies and financial professionals in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate(R). EncompassSM and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.
For More Information:
George Nolan
Allstate
847-402-5600
