Arby's to Give Away One Arby's Chicken Naturals(TM) Crispy Chicken
Fillet Sandwich to Each Fan if a 16-Seeded Team Wins in the First
Round of the 2006 Men's Division 1 College Basketball Tournament
Arby's Restaurant Group, Inc. announced today that the restaurant chain will feed the fans in the U.S. if a 16-seeded team beats the odds and makes history by defeating a 1-seeded team during this year's men's division 1 college basketball tournament held on March 16 and 17, 2006. In celebration of the historic victory, participating Arby's will give away one Arby's Chicken Naturals(TM) crispy chicken fillet sandwich to basketball fans on April 3, 2006.
"We look forward to cheering on all four teams that earn a 16-seed position during the upcoming men's college basketball tournament," said Debbie Pike, chief marketing officer, Arby's Restaurant Group, Inc. "We think this promotion is a great way to encourage fans hungry for an upset."
If a 16-seeded team beats a 1-seeded team during the first round of the competition, fans in the U.S. will have an opportunity to receive one Arby's Chicken Naturals crispy chicken fillet sandwich at participating Arby's restaurants in the United States. Redemption will take place on April 3, 2006 between the hours of 11 a.m. to 7 p.m. (local time). Customers must provide proof of the score from any newspaper publication to redeem the Arby's Chicken Naturals crispy chicken fillet sandwich. The offer is subject to conditions and is valid only if a 16-seed beats a 1-seed during the 2006 men's division 1 college basketball tournament. There is a limit of one Arby's Chicken Naturals crispy chicken fillet sandwich per person, while supplies last. Additional information, rules and regulations will be made available to consumers in store.
Arby's Chicken Naturals is a new line of menu offerings that starts with 100 percent natural chicken breast that is not altered or injected with added water, salt or phosphates resulting in better tasting, higher quality chicken. It is the first full line of menu products made with 100 percent natural delicious chicken to be offered by a fast food restaurant and is available in all of Arby's chicken menu items, including: Chicken Cordon Bleu Sandwich (grilled or crispy), Chicken Bacon 'n Swiss Sandwich, Chicken Tenders (3- and 5-pack and Kid's Meal), Market Fresh(TM) Chicken Salad Sandwich or Wrap, and grilled or crispy chicken featured in the Market Fresh Martha's Vineyard Salad(TM), Market Fresh Chicken Club Salad and Market Fresh Santa Fe Salad(TM).
About Arby's Restaurant Group, Inc.
Arby's Restaurant Group, Inc. is an Atlanta-based company that is the franchisor of the Arby's restaurant system, which consists of more than 3,500 restaurants worldwide, and is owner and operator of more than 1,000 restaurants located in the United States. Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh(R) deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group also owns and operates the T.J. Cinnamons(R) brand and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRYB). To learn more about Arby's unique tastes and franchising opportunities, please visit www.arbys.com.
Arby's Restaurant Group, Inc. announced today that the restaurant chain will feed the fans in the U.S. if a 16-seeded team beats the odds and makes history by defeating a 1-seeded team during this year's men's division 1 college basketball tournament held on March 16 and 17, 2006. In celebration of the historic victory, participating Arby's will give away one Arby's Chicken Naturals(TM) crispy chicken fillet sandwich to basketball fans on April 3, 2006.
"We look forward to cheering on all four teams that earn a 16-seed position during the upcoming men's college basketball tournament," said Debbie Pike, chief marketing officer, Arby's Restaurant Group, Inc. "We think this promotion is a great way to encourage fans hungry for an upset."
If a 16-seeded team beats a 1-seeded team during the first round of the competition, fans in the U.S. will have an opportunity to receive one Arby's Chicken Naturals crispy chicken fillet sandwich at participating Arby's restaurants in the United States. Redemption will take place on April 3, 2006 between the hours of 11 a.m. to 7 p.m. (local time). Customers must provide proof of the score from any newspaper publication to redeem the Arby's Chicken Naturals crispy chicken fillet sandwich. The offer is subject to conditions and is valid only if a 16-seed beats a 1-seed during the 2006 men's division 1 college basketball tournament. There is a limit of one Arby's Chicken Naturals crispy chicken fillet sandwich per person, while supplies last. Additional information, rules and regulations will be made available to consumers in store.
Arby's Chicken Naturals is a new line of menu offerings that starts with 100 percent natural chicken breast that is not altered or injected with added water, salt or phosphates resulting in better tasting, higher quality chicken. It is the first full line of menu products made with 100 percent natural delicious chicken to be offered by a fast food restaurant and is available in all of Arby's chicken menu items, including: Chicken Cordon Bleu Sandwich (grilled or crispy), Chicken Bacon 'n Swiss Sandwich, Chicken Tenders (3- and 5-pack and Kid's Meal), Market Fresh(TM) Chicken Salad Sandwich or Wrap, and grilled or crispy chicken featured in the Market Fresh Martha's Vineyard Salad(TM), Market Fresh Chicken Club Salad and Market Fresh Santa Fe Salad(TM).
About Arby's Restaurant Group, Inc.
Arby's Restaurant Group, Inc. is an Atlanta-based company that is the franchisor of the Arby's restaurant system, which consists of more than 3,500 restaurants worldwide, and is owner and operator of more than 1,000 restaurants located in the United States. Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh(R) deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group also owns and operates the T.J. Cinnamons(R) brand and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRYB). To learn more about Arby's unique tastes and franchising opportunities, please visit www.arbys.com.