NEW YORK, March 24 /PRNewswire/ -- With recent studies suggesting that childhood obesity rates will dramatically increase over the next few years, NESTLE(R) JUICY JUICE(R) and Scholastic, the global children's publishing, education and media company, have teamed up to help kids fight this epidemic by educating them about the importance of living a healthy lifestyle by choosing the right foods. Ten kindergarten and first-grade children were selected from a nationwide pool of students who participated in the NESTLE JUICY JUICE/I SPY a Healthy Kid food journal program, to win a trip to New York City and the Scholastic Headquarters where they are being rewarded for their healthy eating habits.
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"JUICY JUICE is committed to offering kids 100 percent juice in a wide- variety of kid-friendly flavors and encouraging them to eat healthfully to fight the battle against obesity," said Victoria Nuevo-Celeste, marketing manager for NESTLE JUICY JUICE, "which is why we are excited to partner with Scholastic on programs like Healthy Kids Day, to bring kids together and celebrate their healthy eating habits."
Last October, NESTLE JUICY JUICE and Scholastic sent more than 190,000 teachers specialized nutrition-based curricula and take-home materials to share with their students. These learning materials were created to help elementary school students learn about the importance of developing healthy eating habits and were designed so the students could track all the different foods and meals they ate in a personal food journal.
The ten lucky winners selected to attend the JUICY JUICE/I SPY event in New York City are: Garrett J., of Carlsbad, California; Wyatt S., of Anderson, Nevada; Dylan H., of Hastings, Michigan; Ian M., of San Antonio, Texas; Tyler T., of Norman, Oklahoma; Erin W., of North Olmstead, Ohio; Alysha W., of Acworth, Georgia; Nicole G., of Weston, Florida; Faith L., of Oxford, Pennsylvania; and Marissa B., of Seaford, New York.
The winning kids were flown to New York City and celebrated their healthy eating success today by attending "Healthy Kids Day" at Scholastic headquarters where they are creating their very own books at the Klutz Book Factory in The Scholastic Store, enjoying a healthy breakfast and meeting with the experts from NESTLE JUICY JUICE and Scholastic. "Eating healthy foods and practicing healthy lifestyle habits is essential to a child's performance in school," said Steve Palm, vice president, group publisher of Scholastic Marketing Partners. "We are proud to have worked with NESTLE JUICY JUICE on the development of the "I SPY a Healthy Kid" program and to see students at such a young age making healthy food choices that will positively impact their everyday life for years to come."
The ten winners also received $500 in spending money and a 529 Savings Plan, set up in each child's name, in an effort to help pave the way for a healthy mind to accompany the healthy bodies.
About NESTLE JUICY JUICE
All NESTLE JUICY JUICE products are made from 100 percent fruit juice and contain no added sugars, artificial preservatives or artificial flavors. Additionally, NESTLE JUICY JUICE is an excellent source of Vitamin C (ascorbic acid). Each 4.23 fl. oz. (125 ml) serving provides 100 percent of the Daily Values of Vitamin C for children. Based on the U.S.D.A. Dietary Guidelines, one eight fluid ounce serving of NESTLE JUICY JUICE equals one serving of fruit.
About Nestle
Named one of "America's Most Admired Food Companies" in Fortune magazine for the eighth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Stouffer's(R) Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2004 sales of $7.9 billion, is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with sales of $69.9 billion. For product news and information, visit http://www.nestleusa.com/ or http://www.nestlenewsroom.com/ .
About Scholastic
Scholastic Corporation is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school- based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, http://www.scholastic.com/ .
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