LANHAM, Md., May 12 /PRNewswire-FirstCall/ -- Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that Hofstra University has extended its software subscription with Vocus to help manage and automate its public relations efforts. Located in Hempstead, NY, Hofstra University is a dynamic, private University offering more than 130 undergraduate and 140 graduate programs in Liberal Arts and Sciences, Business, Communication, Education and Allied Human Services and Honors studies, as well as a School of Law.
According to Stacey Franzke, Assistant Director of Public Relations for Hofstra University, Vocus PR software has enabled her team to effortlessly build targeted media lists, distribute press releases and electronically monitor news coverage all within one integrated software suite -- eliminating the need for manual, disparate tools and systems. Hofstra's PR team also generates dozens of useful charts and graphs that clearly demonstrate the positive media coverage they produce for key contacts, such as alumni, trustees, and University administrators.
"Vocus public relations software makes us much more productive and provides our team with an enormous time-savings," said Franzke. "Using Vocus, we can manage all our PR efforts in one comprehensive software suite and easily create charts and graphs that demonstrate our results to important stakeholders. Generating reports used to take us weeks -- now all it takes is a click of a mouse."
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
"Vocus is modernizing the way PR professionals do their jobs," said Rick Rudman, President and CEO of Vocus, Inc. "Public relations departments like those at Hofstra University are realizing the strategic role our software plays in managing their PR efforts. Vocus is dedicated to providing a complete software suite that is designed to meet the demands of any PR team."
About Vocus, Inc.
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in five languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com/ or call 800.345.5572.
About Hofstra University
Hofstra University is a dynamic, private University offering more than 140 undergraduate and 150 graduate programs in liberal arts and sciences, business, communication, education and allied human services and honors studies, as well as a School of Law. With a student-faculty ratio of 14 to 1, our professors teach small classes that emphasize interaction, critical thinking and analysis. Hofstra University's 240-acre campus hosts a wide selection of cultural, social, athletic and recreational activities, providing students with the full college experience.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
