Aflac Launches New Advertising Campaign Targeted at Small Business Owners

COLUMBUS, Ga., May 14 /PRNewswire-FirstCall/ -- Today, Aflac premieres a new advertising campaign targeting small business owners. The first phase of the campaign will target the small business owner via two channels - radio and online. The new radio spots depict the high-stress nature of the small business owner's life in a humorous way. These spots will be supplemented with Aflac Small Business Tips, a 30-second segment that provides companies with information and tips on how to grow their businesses.

The online component of the new campaign is the launch of Aflac's new small business web site - Aflacsb.com. Each radio spot and tip will direct the listener to Aflacsb.com. This new community for small business owners contains useful information about how to improve their businesses in the areas of marketing, human resources, managing growth and other relevant topics. Various small business experts will contribute to this new small business outlet.

"A recent Aflac survey showed that 42 percent of small business decision- makers agree that the annual increases in health benefits have made them decrease their offerings to employees," said Paul Amos, executive VP and COO of Aflac. "Aflac offers businesses of all sizes a solution that lets them provide additional coverage to their employees at no direct cost to the employer as Aflac policies are individually owned and generally paid for by the employee."

According to the Small Business Administration, small businesses represent 99.7 percent of all employer firms and in the past decade alone, small businesses have generated 60 to 80% of new jobs annually.

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Aflac's insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for six consecutive years and Forbes magazine's Platinum 400 List of America's Best Big Companies for five consecutive years. In January 2006, Aflac was included in Fortune magazine's list of the 100 Best Companies to Work For in America for the eighth consecutive year. Aflac was also included in Fortune magazine's list of the Top 50 Employers for Minorities in August 2005, and in September 2005, Aflac Japan was named the Life Insurance Company of the Year at the Asia Insurance Industry Awards, sponsored by the Asia Insurance Review. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) Laura Kane Yolonda King Kenneth S. Janke Jr. Aflac Incorporated Aflac Incorporated Aflac Incorporated [phone] Voice [phone] Voice [phone] Option 3 Voice [phone] Fax [phone] Fax [phone] [e-mail]
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